Regional Director of Sales and Marketing

Posting Details

• Posted : July 19, 2024
• Full-Time
• On-site

Locations

Showing 1 location HC of Plano

5340 Towne Square Drive

Plano, TX 75024, USA

HC of Plano

5340 Towne Square Drive

Plano, TX 75024, USA

HC of Southlake

700 E State Highway 114

Southlake, TX 760925236, USA

HC of Southlake

700 E State Highway 114

Southlake, TX 760925236, USA

HC of Naperville

1619 N Mill Street

Naperville, IL 60540, USA

HC of Naperville

1619 N Mill Street

Naperville, IL 60540, USA

HC of Shorewood

1111 E Capital Drive

Shorewood, WI 53211, USA

HC of Shorewood

1111 E Capital Drive

Shorewood, WI 53211, USA

HC of Jasper

2100 Viking Drive

Jasper, AL 35501, USA

HC of Jasper

2100 Viking Drive

Jasper, AL 35501, USA

4 more locations less locations

Job Details

Description

The Regional Director of Sales and Marketing, (RDSM) is responsible for the overall development, execution and leadership of the Sales and Marketing strategy for a given region, and, or communities.

Immediate Census growth and revenue growth are the top two priorities, and focus areas of this position.

Role requires frequent travel Monday through Thursday and sometimes could be a 5 day travel week.

Essential Functions :

• Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing
• Observes / coaches sales team, and, or personally responds and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
• Create, plan and implement with Director of Sales, Life Enrichment Director and Executive Director Events to bring in prospective residents and professionals such as, but not limited to : seminars, speakers, and themed events.
• Develop and maintain a good working relationship with residents, families and professional providers of care.
• Maintains a working knowledge of all software programs.
• Assist in training the managers for weekend back up coverage in MOD Rotation.
• Coaches each community team how to most efficiently manage move ins and move outs to achieve maximum revenue.
• In sure that every sales team member treats each inquiry with value.
• Works closely with the Directors of Sales at assigned communities and Vice President of Sales and Marketing in development and implementation of the quarterly marketing plan.
• Create and implement a strong community outreach program with the Director of Sales at each assigned community.
• Media and Marketing Planning in consultation with the Vice President of Marketing at assigned communities.
• Meet occupancy and budget expectations.
• In consultation with the Vice President of Sales and Marketing, Vice President of Operations, and the Executive Director, reviews hires, trains, disciplines and terminates departmental employees in accordance with HRA policy.
• Keeps Executive Director informed of daily sales activity.
• Maintains HRA Hot Board / Move In Move out board.
• Communicates any special needs of the incoming resident to the appropriate personnel.
• Manage use of sales toolbox at assigned communities.
• Assure that staff investigates every alternative before closing a lead.
• Keeps informed of all trends, developments, concepts and techniques in his / her field that affect product.
• Understand the need of the senior and the aging process.
• Update competitive analysis twice a year and sales and marketing plan quarterly or as needed with market changes.

Non-Essential Functions :

• Maintain confidentiality of all pertinent information.
• Complies with all HRA Policies.
• Possesses strong organizational skills and ability to multi-task and meet deadlines
• Interacts professionally and effectively with all levels of the organization, residents, family members, etc.
• Performs other duties as assigned.

Qualifications / Skills / Educational Requirements :

• Bachelor degree from a four-year college or university. Or one to two years of experience and / or training, or equivalent of education and experience.
• Previous sales management experience in senior living with existing communities and development projects. Strong communication skills.
• Extensive travel required.

Qualifications

Skills

Behaviors

Motivations

Education

Experience

Licenses & Certifications

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)