EMAIL MARKETING & E-COMMERCE COORDINATOR

Job Description

Job Description

FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.

POSITION SUMMARY :

The Coordinator, Email Marketing & Ecommerce will be working closely with the Manager, Digital Marketing & Ecommerce to drive digital engagement and revenue for FULLBEAUTY Brands.

The Coordinator, Email Marketing & Ecommerce will be responsible for deploying daily emails, ensuring the operational process is smooth and reporting on all email performance.

As well as assisting with promotional set up on the site and overall linking.

PRIMARY RESPONSIBILITIES :

• Utilize email marketing platforms to design and deploy segmented email campaigns.
• Create and manage diverse customer lists based on segmentation criteria such as demographics, purchase behavior, and engagement levels to ensure that emails are tailored to specific audience
• Assist in executing all web and marketing efforts of the business such as email marketing, affiliate marketing, search engine marketing (Paid Search, SEO, CSEs), and targeting to help achieve web sales targets
• Perform comprehensive analyses of email campaign performance metrics, including open rates, click-through rates, conversion rates, and ROI
• Provide detailed reports and actionable insights based on these analyses to inform and optimize future email marketing strategies and tactics, aiming to continuously improve engagement and campaign results.
• Collaborate with other team members to develop project plans, set objectives, and ensure that email marketing projects are delivered on time and meet predefined goals.
• Ensure consistency in branding and messaging across different email campaigns.
• Assist in integrating email marketing campaigns with website promotions to maximize impact and drive conversions.
• Rank / sort products based on featured items and a b test ranking strategies.
• Support the work of site merchandising and content

MINIMUM QUALIFICATIONS :

• Bachelor’s degree in E-Commerce, Marketing or related field.
• 0 1-year e-commerce experience and thorough understanding of online retailing.
• Strong Communication Skills (Presentation, verbal and written skills).
• Strong Project Management experience, either in Client / Agency environment
• Knowledge of web design and usability (basic HTML)
• Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
• Ability to listen and contribute as a positive and solution-oriented team player
• Ability to think creatively

WHY JOIN FULLBEAUTY?

• Competitive Health Benefits (Medical, Dental & Vision)
• Employer HSA Contribution
• 401K Match
• Employee Assistance Program
• Hybrid Work Schedule (Corporate)
• Business Casual Attire
• Wellness Initiatives
• 30% Associate Merchandise Discount Across our Family of Brands
• Employee Discount on Travel, Cell Phone Plans and More
• Generous Paid Time Off Program
• Promote From Within Culture
• Commitment to Being an Equal Opportunity Employer
• Life Insurance Benefits
• Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship

FULLBEAUTY Brands™ is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability or protected veteran status.