Manager, Digital Marketing

Manager, Digital Marketing

Business Unit : Big Machine Label Group

Department : BMLG Marketing

Reports to : Head of Marketing

Location : Nashville, TN, Onsite

Schedule : M-F, 9am-6pm, Occasional nights / weekends

Compensation : Full-Time Salary Exempt

About Big Machine Label Group :

Led by Founder, President and CEO Scott Borchetta, the Big Machine Label Group encompasses Big Machine Records, The Valory Music Co.

NHRE, Big Machine Rock, and publishing company Big Machine Music as well as its own digital radio station, Big Machine Radio.

Job Summary :

As the Manager of Digital Marketing, you will be responsible for leading the digital marketing efforts for NHRE and Big Machine Rock, driving the development and execution of comprehensive digital marketing strategies.

Your primary objective will be to enhance the labels’ online presence, increase brand awareness, and drive artist development through various digital channels.

Essential Job Functions :

• Develop and implement an overarching digital marketing strategy aligned with overall business goals.
• Stay abreast of industry trends and emerging technologies to ensure the organization remains competitive in the digital landscape.
• Manage the planning, execution, and optimization of digital marketing campaigns across various channels, including but not limited to SEO, SEM, social media, email marketing, and content marketing to drive consumption.
• Leverage artist’s channels to grow audiences and increase engagement by implementing both organic activations and paid campaigns.
• Manage and allocate budgets effectively, ensuring optimal return on investment (ROI) for digital marketing initiatives and making necessary adjustments in real time.
• Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns and report back on performance (KPI / ROI) to internal and external stakeholders.
• Make data-driven decisions and adjustments to improve campaign effectiveness.
• Collaborate with internal teams, artists, and managers to ensure alignment of digital marketing efforts and to gather needed assets.
• Ensure brand consistency across digital channels and campaigns.
• Work to enhance brand visibility and reputation in the digital space.
• Evaluate, select, and manage relationships with external digital marketing vendors and agencies.

Other Duties :

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice.

Required Experience :

• Previous experience in a digital marketing role is a must.
• Strong industry connections and deep understanding of music and industry trends.
• In-depth knowledge of digital marketing channels, tools, and best practices.
• Experience in the music industry, specifically country music, highly preferred.

Required Skills :

• Strong knowledge of social media and online promotion strategies.
• Extensive knowledge of the music market.
• Analytical mindset with the ability to interpret data and make strategic recommendations.
• Creative and innovative thinking.
• Proficient in digital marketing tools and platforms.
• Strong written, verbal, and interpersonal communication skills.
• Effective communication and networking abilities.
• Organization skills with the ability to follow and track progress on multiple projects and budgets.
• Ability to thrive and be positive in a fast-paced, ever-changing environment.
• High agility and adaptability to change.
• Ability to work collaboratively with leaders, employees, and departments.
• Passion for music is a must.

Education :

Bachelor’s Degree in Marketing, Business, or related field preferred, but not required.

Travel Required : 0-15%

0-15%

Big Machine Label Group is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.