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Senior Web Analyst

VirtualVocations
Irving, Texas, United States
Full-time

A company is looking for a Senior Web Analyst to conduct advanced data analysis and provide strategic insights.Key ResponsibilitiesConduct in-depth analysis of website data, including traffic patterns and user behaviorProvide strategic insights and recommendations for website optimizations and digital marketing enhancementsLead A / B testing initiatives to improve website usability and conversion ratesRequired QualificationsBachelor's degree in Marketing, Statistics, Computer Science, Business Analytics, or related field;

Master's degree preferred4+ years of experience in web analytics or digital marketing analyticsExpertise in web analytics tools (e.

g., Google Analytics, Adobe Analytics) and data visualization software (e.g., Tableau, Power BI)Experience with A / B testing and website optimization toolsStrong knowledge of digital marketing principles and online consumer behavior

9 days ago
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