Job Description
As a member of the direct response TV team, you will be accountable for managing the analysis, reporting and data for all offline and online media campaigns.
This position will provide support to all departments and will require predictive analytics and data mining proficiency, solid marketing acumen, excellent organizational skills, adeptness to problem solve within a fast-paced environment and ability to manage deadlines effectively. Miami,
New Jersey, New York, or Raleigh location is a requirement.
WHAT YOU NEED TO BE SUCCESSFU L
- Advanced Excel skills - macro / query experience is a plus
- Experience developing, implementing, and automating analytical dashboards solutions (Tableau and Power Bi)
- CORE Media System experience in management / reporting preferred
- Proficient in data mining, formatting, and blending using SQL language
- Knowledge of and experience with attribution models is a plus
- Bachelor's degree in data science, business or marketing analytics disciplines preferred
TRANZACT, a WTW Company, is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Equal Opportunity Employer / Disability / Vet
Qualifications
SPECIFIC RESPONSIBILITIES INCLUDE :
- Regular reporting and ROI analysis of media performance on multiple campaigns
- Perform in depth data mining activities per campaign and for overall business to draw and present insights on business optimization strategies
- Develop, produce, and maintain client dashboards along with providing trending analysis on results
- Assist in developing various data analysis requests and recapping findings in client presentations
- Monitor client web site and audit call center activities / trends on multiple campaigns to troubleshoot and identify improvement opportunities
- Analyze and triangulate response and sales results with current media landscape as well as programming and response trends to formulate insights, recommendations, and real-time tactical changes
Marketing Business Analyst
Bachelor's degree in data science, business or marketing analytics disciplines preferred. Perform in depth data mining activities per campaign and for overall business to draw and present insights on business optimization strategies. This position will provide support to all departments and will req...
Marketing Business Analyst
Bachelor’s degree in data science, business or marketing analytics disciplines preferred. Perform in depth data mining activities per campaign and for overall business to draw and present insights on business optimization strategies. This inclusive employer is a member of myGwork – the largest globa...
Affiliate Marketing Coordinator
A company is looking for an Affiliate Coordinator to manage day-to-day affiliate activities and drive revenue growth. ...
Jr. Business Intelligence Analyst
Business Intelligence Analyst in Miami, Florida. Business Intelligence Analyst will be a key player in our data analysis team, providing support and developing skills in Power BI reporting, Excel data analysis, and SQL queries. Collaborate with senior analysts to design and implement data visualizat...
Marketing Content Manager
Lead ideation sessions and collaborate with the marketing team to develop and execute innovative marketing campaigns, from initial briefing to final release. Create and implement high-quality, engaging marketing campaigns for organic media channels, including the company's website, email marketi...
Residential Marketing Intern
We are seeking a motivated and detail-oriented Residential Marketing Intern to join our dynamic team. This internship offers a unique opportunity to gain hands-on experience in the residential marketing sector while supporting various administrative functions within our organization. You will collab...
Marketing And Pr Coordinator
The Marketing and PR Coordinator is responsible for assisting and supporting in ensuring that marketing standards are adhered to in the execution of local advertising, social media, direct mail, online and in-house marketing executions for MDM Group hotels and corporate office. At the direction of t...
Sr. Marketing Proposal Specialist
Marketing Proposal Specialist to work in collaboration with the East Region business development and operations team on pursuits, including partnering in the preparation of formal and informal client solicitations, including expressions of interest (EOI), requests for qualifications (RFQ), requests ...
Associate Marketing Manager - LATAM
Reporting to the Head of Marketing for LATAM, your mission will be to handle all marketing activities across the region, ensuring they deliver on the regional and global strategy. Support regional Marketing leads in the development and execution of regional marketing initiatives. Support Regional Ma...
Inbound Marketing Specialist
We are looking for an Inbound Marketing manager to own the organic growth of Factorial in the US Market. Manage the inbound marketing team and external suppliers of the market: PR agency, link-building agency, copywriters, freelancers, brand ambassadors etc. Set clear targets and ensure that the US ...