Job Description
Summary :
The Email Marketing Specialist will play a key role in Sundance’s success. They will assist the Email Marketing Strategist in the overall success of email campaigns streamlining processes, optimizing channel performance, and reporting on channel KPI’s.
Responsibilities :
- Assist the Email Marketing Strategist in management and optimization of the email / SMS channels with a focus on scaling.
- Assist with writing email subject lines and pre-headers, SMS copy.
- Email & SMS Scheduling
- Set up & schedule emails & SMS messages in Attentive
- Support email thread, update, coordinate and provide approvals
- Send final email approval test
- Add appropriate banners and rec zones
- Capture weekly screenshots to document emails
- Gathers, analyzes and reports on customer click behavior, utilizing key KPIs to predict and analyze customer behavior with future email campaigns, using a data-driven approach to all marketing campaigns.
- Track product featured in email / SMS, weekly, seasonally
- Collaborates with department leads in retail and marketing to support store openings
- Manages all triggered emails by handling seasonal updates to imaging, weekly reporting for internal usage, monthly reporting to track YoY growth, and design improvements to optimize brand engagement and customer experiences, updating coupon codes and lists.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field required.
- 0-2 years experience with email marketing required
- Experience with Attentive or similar ESP preferred.
- Proficiency in Microsoft Office Suite
Additional Information
This position is located onsite at our corporate office in Salt Lake City, UT. Relocation will be required if you are not local.
If you would like to be part of a great team, are ready to take on a challenge and make a difference within our company, apply today.
For more information about our culture and brand at Sundance, please visit https : / / careers.smartrecruiters.com / SundanceHoldingsGroupLLC
For the Sundance Story, visit : https : / / www.sundancecatalog.com / category / customer+service / about+us.do
Sundance is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.
All applicants have rights under Federal Employment Laws, including Family and Medical Leave Act (FMLA) , Equal Employment Opportunity (EEO) and Employee Polygraph Protection Act (EPPA) .
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