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Leasing and Marketing Specialist

FSR
Minneapolis, Minnesota, US
$28.9K-$60K a year
Full-time

Description

Do you have the right skills and experience for this role Read on to find out, and make your application.

Job Overview :

The Leasing and Marketing Specialist, under the direction and supervision of the Community Manager and FirstService Residential, is responsible for leasing and marketing of the property while maximizing occupancy and resident retention.

Schedule is Monday-Friday 9am-5pm with occasional evening or weekend appointments.

Your Responsibilities :

  • Accountability for servicing customers with a focus on the values of FirstService Residential : Do What’s Right, Own It, Improve It, Aim High, Build Great Relationships, and Be Genuinely Helpful .
  • Maintain regular and punctual attendance to required shifts, meetings, trainings, and related employment engagements to support position responsibilities and duties.

Any alterations to required schedule must be reviewed and approved in advance by your supervisor.

  • Meet or exceed the occupancy and leasing goals of the communities and ensure Minnesota standards are followed in all marketing initiatives.
  • Communicate with all leads in a timely manner with excellent customer service, following all Fair Housing and EPA laws and regulations, including but not limited to Knock reporting, prospect initiation, scheduling tours, and follow-ups moving them through the CRM platform.
  • Conduct tours, diligently pursue the close of each tour to sale, perform follow-ups, and execute all lease paperwork with prospective residents.
  • Set leasing strategy and regularly debrief with the Community Manager regarding traffic, prospect objections, and upcoming events.

Attend leasing and marketing meetings weekly and provide email traffic reporting at the end of the day on the last day of the work week, Saturday.

  • Maintain leasing documents with promotions, internal competitions, leasing goals, and availability, with a renewal meeting the 3rd Wednesday of every month to review.
  • Update ILS listings with all platforms of unit marketing sites including updates on availability, promotions, floor plans, photos, etc.
  • Maintain maximum occupancy of properties by building long-term relationships with current residents and securing renewals of existing leases.

Provide residents with renewal paperwork 12 weeks prior to lease end dates, execute all notice to vacate and non-renewal forms with current residents.

  • Undertake marketing research based on comps of local apartments within the area of the building being leased. Research and report rent pricing, availability, website design, events, and promotions.
  • Plan and implement renewal leasing campaigns and marketing plans to be presented to the Community Manager at the Lease Renewal Meeting.
  • Partner with local businesses to keep a positive image with the community and provide co-marketing opportunities for residents.
  • Send move-in checklist email to future residents at least 2 weeks prior to move-in or subject to approval, including leasing detail information, schedule of unit key pick-up, loading dock reservation coordination, payment information and options, utility set-up, internet options, and updating address with USPS, as well as renters’ insurance requirements.
  • Email move-out checklist to residents that are vacating at least 45 days prior to move-out date to include move-out date and details regarding policies, move-out checklist on items residents should do prior to moving out, disconnect of utility reminder, cleaning list, and fees for damages / items left / additional cleaning units.
  • Provide ongoing advertising / marketing suggestions throughout the year.
  • Maintain a positive and professional relationship with residents to spread positive word of mouth about the community.
  • Adjust work responsibilities as necessary for the building.
  • Follow safety procedures and maintain a safe work environment.
  • Report on-site deficiencies, safety hazards, or building concerns; as the leasing agent, it is a responsibility to uphold the residency and building.

Reporting any issues or concerns to the Community Manager is pertinent to the success of operations.

  • Ensure Move Ins and Move Outs flow through the procedures and processes laid out by the building and Property Manager.
  • Provide customer service to residents and vendors as it relates to resident requests when Community Manager is unavailable.
  • Manage Yardi / Rent Café database for reporting lease end dates, market rate rent reports, processing applications, and converting residents into Yardi system after approval.
  • Assist FirstService Residential leadership team on special projects and account management as needed.
  • Maintain a calm and pleasant personality in all types of situations and create great customer service outcomes. Interact with residents, guests, and fellow team members with tact and courtesy.
  • Adhere to prescribed standard operating procedures covering all aspects of residential operations.
  • Other duties may be assigned as necessary to provide a seamless and excellent experience for our internal and external clients.

Skills & Qualifications :

  • High School Diploma.
  • Associate or bachelor’s degree (Preferred).
  • Rent Café, Excel, Yardi, Outlook, and at least 2 years in leasing experience is required.
  • Previous apartment experience, preferably in a leasing role preferred.
  • Knowledge of customer service principles and practices.
  • Customer service focused and understands the value of a smile.
  • Outgoing and confident personality with a consistent professional demeanor, able to manage varying personalities.
  • Collaborative attitude and team player but also must have the ability to work independently.
  • Exceptional interpersonal skills.
  • Computer literacy with knowledge of Rent Café, Yardi, Outlook, and Excel.
  • Exceptional phone etiquette.
  • Knowledge of basic administrative duties and organizational skills.
  • Ability to multi-task and prioritize duties.
  • Exceptional communication skills verbal and written.
  • Attention to detail and accuracy.
  • Highly organized and detail-oriented.
  • Problem-solving skills.
  • Able to take direction.
  • Reliable, punctual, and discreet.

Physical Requirements :

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of the job.

Standing, sitting, walking throughout the property, ability to lift and or move up to 30 lbs., use of phone, computer, and keyboard.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Hours over and above normal office hours will occur, including evenings, holidays, and some weekends.

Schedule is subject to change based on business needs.

What We Offer :

As a full-time nonexempt associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, vision, EAP services, Life Insurance, and Long-Term Disability coverage.

In addition, you will be eligible for vacation and sick time off benefits, 9 paid holidays, and a 401k with company match.

Compensation : $28.85 / hour ($60,008 annually).

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3 days ago
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