Director of Alumni Communications and Marketing Programs

Job Title : Director of Alumni Communications and Marketing Programs

Make sure to apply with all the requested information, as laid out in the job overview below.

Location : Pasadena, California

Job Category : Fulltime Regular Exempt

Benefits Eligible : Benefit Based

Caltech is a world-renowned science and engineering institute that marshals some of the world’s brightest minds and most innovative tools to address fundamental scientific questions.

We thrive on finding and cultivating talented people who are passionate about what they do. Join us and be a part of the diverse Caltech community.

Job Summary

The California Institute of Technology ( Caltech’ or Institute’) values the unique character of its alumni who are making extraordinary contributions in science, engineering, and society around the world.

The Director of Alumni Communications and Marketing Programs is an entrepreneurial self-starter that supports the work of the Alumni Relations Office and facilitates sustaining and deepening lifelong and mutually beneficial relationships between alumni and the Caltech community.

This position reports directly to the Assistant Vice President, Alumni Relations and CEO of the Caltech Alumni Association (CAA) (501c3).

The Director develops strategy and leads all aspects of alumni communication, event and program marketing, and digital engagement through printed materials, the web, Techer Professional Network, Anthology, social media and other related platforms.

Essential Job Duties

• Leads efforts to develop, implement and monitor the alumni relations strategic marketing and communications plan, and all program management and evaluation efforts.
• Build and leverage mutually beneficial working relationships with academic departments, administrative units, peer institutions, external vendors and organizations to advance Caltech’s alumni relations efforts.
• Oversees content creation and acquisition, brand alignment, and data-informed marketing for all alumni relations programs.
• Sets strategies for communication and marketing segmentation and measures effectiveness and return on effort and target audience impact.
• Directs branded content and marketing program initiatives, including marketing plan development, segmentation and messaging strategy, and vendor selection.
• Creates content and opportunities for enhanced information exchanges between alumni and between alumni, students, faculty, and staff.
• Performs regular audience and market segmented research to identify opportunities to improve effectiveness, internal processes, and provide analysis and recommendations to management.
• Directs and implements marketing plan for revenue initiatives, alumni services, and alumni events and programming.
• Monitors, leverages and repurposes Caltech news, information and achievements to share with alumni globally in a timely manner.
• Supervises alumni relations communication and marketing team members. Hires, develops, evaluates, and manages the performance of staff.
• Participates in alumni relations experiences (including evenings and weekends) and represents the Alumni Association and Caltech across campus and in the alumni community.
• Produces documents and reports, and other duties as assigned by the AVP.

Basic Qualifications

• Bachelor’s Degree or equivalent work experience with seven or more years of experience in alumni and / or development communications, marketing, or branding.
• Prior management / supervisory experience, with the ability to exercise leadership skills including diplomacy, confidentiality, and business acumen.
• Detailed project management experience and ability to present information to an audience.
• Database Experience, with proficiency using software such as PeopleGrove, Encompass Anthology, Asana, Squarespace, Advance, Zoom, Adobe Creative Suite, Microsoft applications, etc.
• Strong communicator with excellent written, verbal, and social media skills.
• Exceptional interpersonal skills and diplomacy with proven experience developing relationships with volunteers.
• Ability to work well under pressure and lead multiple short and long-term projects simultaneously setting and meeting deadlines.
• Some travel, evening and weekend work required.
• Demonstrate the ability to practice and adhere to organizational values.

Preferred Qualifications

• Experience in higher education, in alumni relations and / or advancement.
• An authentic curiosity about science and technology, and a strong appreciation for the extraordinary intellectual accomplishments and challenges of Caltech students, alumni, and faculty.
• Degree in marketing and branding, communication, advertising, public relations, art or photography.

Required Documents

• Resume
• Cover Letter

To be considered for this position please visit our web site and apply online at the following link : Apply Here

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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