Vice President of Marketing and Communications

Vice President of Marketing and Communications

Before applying for this role, please read the following information about this opportunity found below.

Position Profile

About the Opportunity

Los Angeles Master Chorale seeks a strategic, collaborative, and creative Vice President of Marketing and Communications (VPMC) to oversee marketing, branding, and communications for the organization, ensuring that all reflect the Master Chorale’s mission and singular, industry-leading standard of excellence.

The VPMC is responsible for delivering a cohesive brand strategy for the Master Chorale and elevating the national and international reputation for this world-renowned choral organization.

The ideal candidate for this role possesses a deep appreciation for the artform and its place in the community, as well as a passion for growing audiences for choral performance.

The Master Chorale currently has an operating budget of $8.1 million, and the VPMC will play a pivotal role in driving revenue and attendance for its season of performances at Walt Disney Concert Hall, as well as education and community focused events.

The VPMC is based in the Master Chorale’s office at The Music Center in Los Angeles, with the ability to work remotely two days per week.

Some travel will be required during key touring engagements with the Master Chorale.

Job Description

The VP of Marketing and Communications leads the team responsible for marketing, branding, communications and public relations for the Master Chorale.

In collaboration with their colleagues on the leadership team, they are responsible for meeting revenue and attendance targets for the Master Chorale’s concert season and ensuring visibility of the organization’s education and community programs.

Reports to : President & CEO

Supervises : Graphic Designer, Marketing Manager, Digital Content Manager

Responsibilities :

Brand Strategy & Management

Responsible for building and sustaining a strong, compelling brand identity consistent with the Master Chorale’s mission.

Collaborates with the Artistic Director and the artistic production team with respect to imagery and brand consistency. Oversees marketing projects across peer departments to ensure communications are consistent with brand identity.

Sales and Marketing Strategy

Sets and manages earned ticket revenue budgets in collaboration with the VP of Finance / CFO and the President & CEO. Sets ticket pricing in collaboration with the VP of Finance / CFO and the President & CEO, and continuously monitors and reports on box office performance, adjusting pricing strategy as needed.

Develops and leads the marketing and communications team in delivering compelling marketing campaigns that support and deliver on strategic, sales and attendance goals.

Institutional Content

Oversees the creation of marketing content that is aligned to and advances the organizational brand, including briefing and managing external vendors as required.

Oversees the development of content that is designed to promote performances and programming and increase overall brand awareness.

Communications and Public Relations

Oversees the development of concept and copy for all high-level communication projects. Collaborates with VP of External Affairs to support partnerships and working relationships with local, national and international media to ensure positive Master Chorale coverage and expand brand reach.

Administration

Responsible for day-to-day operations of marketing team. Oversees the annual marketing expense and revenue budget, in collaboration with the VP of Finance / CFO.

Qualifications and Attributes :

Enthusiasm for the mission of the Master Chorale. Deadline-driven and detail-oriented. A Bachelor’s degree with at least 5 years’ experience in a senior marketing role or the equivalent combination of education and experience.

Expertise in the nonprofit performing arts sector is required. Eagerness to think outside-the-box on marketing partnerships and to lead with creativity in marketing initiatives.

Compensation

The salary range for this position is $150,000-175,000. Los Angeles Master Chorale provides comprehensive benefits including company-paid health insurance, 403b retirement plan, and more.

Application Instructions

To apply, visit the online application and submit your materials. Your cover letter should include any training or experience relevant to the job profile that you would like to highlight, why you consider yourself a good fit for this opportunity, and anything else you’d like us to know about your qualifications that may not be present in your resume.

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