Marketing Specialist

Job Description

Job Description

Company Description

Families First is a Georgia non-profit family service agency. We assist over 21,000 children and families each year, and we have been serving metro Atlanta for more than 133 years.

Our mission is to build resilient families so all children can thrive.

Everything our agency does is about strengthening families all kinds of families with all kinds of needs. To foster strong communities, we deliver empowering and sustainable solutions to children and families solutions that improve child well-being and family self-sufficiency.

Families First accomplishes our mission by focusing on three impact areas :

• Behavioral Health Counseling : Our services strive to assist families, individuals, youth, and children to express, understand, and cope with life events.
• Navigator Services : Families First Navigators provide intensive and personalized case management by connecting individuals and families with community services and resources while building on their resilience to help them thrive.
• Parenting and Adoption Support Services : Our services include parenting classes and services for divorced / separated parents, family reunification for families impacted by adoption, comprehensive support for Georgia's adoptive / foster families.

Job Description

POSITION SUMMARY :

Families First is seeking a highly organized and enthusiastic Marketing Specialist to join our Funds Development team. Thriving in a dynamic, fast-paced environment, the Marketing Specialist will collaborate with the Funds Development Team and senior leadership to drive the marketing and outreach strategies for the organization.

PRINCIPAL ACCOUNTABILITIES :

Communications

• Take a lead role in the development, research, writing, and production of a variety of publications and collateral materials
• Create and maintain an ongoing agency marketing calendar
• Attend agency events, conduct interviews, and seek out stories to convey the work of Families First
• Assist with agency branding by helping to ensure all branding materials are consistent throughout the agency

Digital Marketing

• Develop content (graphics and copy) and post to social media channels multiple times a week
• Oversee agency website and provide basic agency website updates
• Stay updated on current and emerging technology trends, and incorporate innovative solutions where applicable

Event Promotion & Production

• Collaborates with Funds Development team to produce and promote special events, including planning, coordination, execution, and celebration of events
• Coordination of clients and / or Families First staff to participate in promotional / event video’s, sizzle reels, etc.
• Track and execute all marketing / branding benefits for sponsors / donors' levels i.e., social media postings, signage, etc.
• Implement marketing strategies to maximize event attendance and reach target audiences

Publicity

• Work with program directors to develop marketing strategies to potential clients
• Update, develop, and maintain program flyers, brochures, and websites descriptions to promote Families First programs to potential clients

Public Relations

• Assist with media relations for special events, issue briefings, and grant announcements
• Seeks out public relations opportunities to increase positive media coverage of Families First

Administration

• Work closely with graphic design contractor, publishers, and other vendors to ensure impactful and on-time projects
• Negotiate contracts with vendors and suppliers to secure favorable terms and pricing
• Track and present marketing activities and outcomes for each campaign, event, or project
• Other duties as assigned

CORE COMPETENCIES :

• Heart for the mission of Families First : to build resilient families so all children can thrive
• Exceptional organizational and project management skills, with the ability to manage, prioritize, and successfully complete multiple projects at the same time
• Self-motivated, goal-oriented, and proactive, with the ability to juggle multiple assignments and meet deadlines
• Ability to work independently or cooperatively as part of a mission-driven team
• Strong work ethic and a commitment to follow-through
• Ability to cultivate and maintain effective relationships with staff, vendors, and volunteers.
• Proven aptitude to work effectively with a diverse group of individuals from various racial, cultural, and ethnic backgrounds
• Familiarity with fundraising

Qualifications

QUALIFICATIONS :

• Must reside within or in close proximity to the metro Atlanta area due to the hybrid work arrangement, which includes both in person and remote responsibilities
• Bachelor’s degree in a related field
• At least 3 years of nonprofit marketing experience
• Excellent verbal and written communication skills

KNOWLEDGE & SKILLS

• Advanced level computer skills, including Microsoft Office Suite.
• Digital and social media marketing and management (Facebook, LinkedIn, Instagram, Meta, Google Analytics, Google Ads)
• Online marketing platforms, including Canva and MailChimp
• Photography and photo editing
• Knowledge of Word Press preferred

Additional Information

Salary : Starting 55k (annually)

APPLICATION REQUIREMENTS :

• Cover Letter
• Resume
• Portfolio : please share 5 different examples of your past work from relevant projects, such as :
• Marketing Campaign, incl. strategy, execution, and results
• Fundraising materials (print, digital, event promotion)
• Digital marketing (email, social media, web, e-newsletter)
• Analytical report demonstrating how you measure and communicate marketing results
• Press release or other PR materials

Interested candidates should send these materials to [email protected].

WORKING CONDITIONS :

Hybrid : at least 2 days per week at the Families First main office west of downtown Atlanta.

Office : Normal well-lit cubicle office environment where there is little to no physical discomfort due to temperature, dust, noise, and the like.

Will meet with staff, vendors, etc., throughout the facility and in the community.

Some evening and weekend work required.

Additional information

BENEFITS :

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) & matching
• Flexible spending account
• Life insurance
• 16 Agency holidays per year
• 3-day summer weekends Memorial Day to Labor Day

Professional development assistance

Normal well-lit cubicle office environment where there is little to no physical discomfort due to temperature, dust, noise, and the like.

May be required to meet with staff throughout the facility and in remote offices.

EEO Statement :

It is the policy of Families First not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran.

It is also the policy of Families First to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements.

This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Families First is an Equal Opportunity Employer dedicated to Affirmative Action and Workforce Diversity.

Families First participates in E-Verify.

www.familiesfirst.org