Sr Manager, Non-Personal Promotional Marketing - Belamaf

Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to redefine expectations in cancer care.

As we look to redefine expectations in cancer care, we need experienced, entrepreneurial-minded individuals to help on this journey.

Being part of Oncology at GSK is being part of something special. The focus of the organization couldn't be clearer - we are fueled by a personal passion to give our customers and our patients MORE.

More of ourselves, more to fight for, and more moments that matter! Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization?

GSK's US Oncology Belamaf brand Team is looking for a Sr Manager, Non-Personal Promotional Marketing.

As the non-personal promotion (NPP) marketing lead for Belamaf, you will be responsible for strategy and execution of all NPP marketing.

This role is part of the HCP Belamaf marketing team and will identify and execute both traditional NPP tactics such as web, social, and mobile as well as innovative tactics.

The role will also be responsible for digital media buys and using insights and measurement to optimize the media spend.

This role will primarily focus on HCP, but also support patient and other healthcare stakeholder digital marketing efforts.

You will be part of a high-performing team moving with focus at pace to be ambitious for patients.

Key responsibilities include some of the following :

• Lead the development of NPP brand strategies and marketing plans leveraging insights
• Manage external partners to deliver on brand goals and key tactics such as patient / HCP websites, digital media, and other innovative NPP tactics
• Lead cross functional matrix partners towards a common goal and excellent execution
• Working in an agile manner to pivot based on changes in market conditions
• Drive strategic resource allocation and tracking to achieve maximum business value
• Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately
• Analyze external and internal data to identify gaps and opportunities
• Define key performance indicators (KPIs) and targets that move the team toward success

Why You?

Basic Qualifications :

• Bachelor's degree
• 3+ years of pharma / biotech marketing experience
• Ability to travel up to 25% of the time, including some weekends.

Preferred Qualifications :

Marketing experiences should result in demonstration of the following :

• Possesses a firm understanding of core marketing principles including market analysis, consumer behavior, branding, positioning, and campaign management.
• Demonstrates proficiency in utilizing a variety of marketing tools and techniques such as digital marketing platforms, analytics tools, CRM systems, and content management systems
• An advanced degree such as an Master's degree in Business Administration (MBA)
• Philadelphia, PA (FMC Building office-based)
• More than two years' experience in digital or non-personal promotion marketing
• Knowledge of the US healthcare system, market environment, customer care, and competitors especially in rare disease or hematology-oncology.
• Excellent communication, negotiation, and presentation skills for a wide variety of audiences.
• Ability to interact and influence a diverse group of internal and external stakeholders.

LI-GSK

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive.

We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory / immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive.

We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included.

Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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