PRINCIPAL PRODUCT MARKETING MANAGER

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe Workfront has become the leader in SaaS enterprise work management. As the Marketing System of Record, Workfront helps organizations plan, execute and automate their work.

Workfront is seeking a strong Product Marketing Manager ready to position our product for success in new buying centers, departments and industries.

Your primary job will be to drive our go to market plans for new verticals; research personas and buyers; craft differentiated messaging, value propositions, and outstanding stories;

and enable our marketing, sales, and partner teams with materials that resonate strongly with customers, partners, and prospects.

You will be a product and market subject matter authority and a champion for the business.

Responsibilities

From a product perspective, you will handle industry-specific product marketing for the core Workfront platform, as well as additional products including Workfront Library and Workfront Fusion.

You will work closely with your product marketing peers to develop and adapt strategies, content, and other materials for key buying centers.

Key responsibilities include :

Subject Matter Authority - you are the expert on the Workfront products, value propositions, and the stories that engage prospects and customers within the departments you own.

You will be the authority in the buyers, users, and their pains associated with each buyer.

Positioning, Messaging, and Storytelling - you'll craft buying center-specific positioning and messaging that advances the Workfront narrative through differentiation, storytelling, and outstanding execution.

You'll build or adapt the product and thought leadership content that supports Workfront marketing and sales programs such as webinars, events, and integrated campaigns.

• Market and Buyer Intelligence - you'll be the authority on our target market, target buyers and the Jobs We Do that deliver value to Workfront customers.
• Sales Enablement - you'll partner with the Workfront sales strategy and enablement team to help sales representatives communicate the value proposition of our products to prospects and customers within your buying centers.
• Marketing Enablement - you'll lead the development of, or adapt existing content for marketing functions to enable their programs, such as product videos, collateral, and other material.
• Competitive Intelligence - you'll partner with the global Director of Competitive Intelligence to arm our marketing and sales professionals with the differentiation to increase win rates.

You thrive with taking a leadership role and you naturally desire to chip in with teams while challenging yourself to do great work to accomplish company goals.

Ideally, you've been successful before doing this for an enterprise software solution.

We're searching for someone that is proactive, collaborative, influential, and able to easily scale from strategy to execution.

You get things done, and you do it right - meaning you live and reflect Workfront's company values. You influence others in order to get things done, and are able to achieve goals with minimal direction.

This position is located in Lehi, UT.

Travel : 0-25%

Required Skills and Experience

• 5+ years of related experience in enterprise SaaS product marketing or campaign management and a BA, BS, or MBA degree
• Analytical and creative thinking; you can simplify complex ideas and communicate them verbally or through strong written communication.
• High intellectual curiosity and emotional intelligence required
• You are an excellent storyteller with proven success speaking to internal and external audiences at all levels
• Experienced at crafting positioning and messaging
• Ability to build thought leadership and marketing content, including videos, product demos, pitch decks, white papers, and other material.
• Emotional intelligence and ability to work cross-functionally and to handle work across time zones
• Experienced at developing B2B marketing campaigns for enterprise software and the materials to enable marketing and selling to enterprise audiences.
• Require minimal supervision; you deal with ambiguity well
• Able to perform in a fast-paced, high-growth environment
• Ability to engage in constructive debate, understand different points of view, and articulate direction to a wide audience including executives, team leaders, and individual contributors

Our compensation reflects the cost of labor across several? U.S. geographic markets, and we pay differently based on those defined markets.

The U.S. pay range for this position?is $146,300 $246,400 annually. Pay?within this range varies by work location?and may also depend on job-related knowledge, skills,?

and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC base + commission), and short-term incentives are in the form of sales commission plans.

Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.