Field Marketing Specialist

Job Description

Job Description

Field Marketing Specialist Mainstream Fiber

About Mainstream Fiber :

At Mainstream Fiber Networks, we are not just providing fiber optic internet we are transforming the digital landscape of rural Indiana.

As a proud Indiana-based team, we are on a mission to transform connectivity in underserved areas, bridging the digital divide with cutting-edge technology.

Our commitment to investing in our employees fuels our relentless growth, ensuring we deliver exceptional service and innovative solutions that empower our communities and drive progress.

About the Role :

The role of Field Marketing Specialist will play a crucial role in building awareness and driving engagement in new service areas.

This role will be responsible for hands-on, local marketing efforts, including direct-to- customer outreach, community event support, and brand presence in upcoming market areas.

Furthermore, you will assist in managing pre-orders, coordinating sponsorships, and handling event logistics. The position plays a key role in ensuring that marketing efforts are executed effectively on the ground and that our brand has a strong local presence.

This role requires excellent communication skills, a proactive approach to outreach, and a passion for engaging with communities.

Why should you join our Team :

• Full Time Position in Indianapolis location
• Pay Range : Based on Experience
• Shift : Day Shift M-F

Job Perks :

• Competitive Compensation
• Newly Updated Equipment
• Internal career advancement opportunities
• Exclusive employee discounts on company services
• Life Mart discounts for various products and services
• Pay Active (Daily / weekly Pay Opportunities)
• Wisely Pay Cards
• New Hire and Annual provided Company Merch
• Annual Company Events

Key Responsibilities :

Lead Generation & Material Distribution : Distribute door hangers, flyers, and other promotional materials in areas of interest.

Track and report lead generation efforts, and engage with local residents to capture interest, collect pre-orders, and increase brand visibility

• Assist in event coordination, review past events for ROI and brand positioning, and promote Mainstream's involvement. Additionally, research potential events for sponsorship and liaise with event organizers to ensure successful participation.
• Conduct market and territory research to target audiences and track customer signups for email / text lists. Analyze demographic data, report trends to the Marketing Manager, and update marketing systems with information from the Sales team.
• Maintain internal email marketing, Intranet, and communications content using CRM and automation tools. Ensure documentation systems are up-to-date and assist in creating or migrating content on platforms like Confluence or SharePoint.
• Collaborate with various departments to review and curate customer communication materials, ensuring accuracy and consistent branding.
• Execute marketing campaigns across multiple channels, review materials for quality, and adhere to branding guidelines.
• Create and manage a 12-month multi-channel content calendar using materials approved by the Marketing Manager, including tracking and reporting on analytics.
• Evaluate campaign success based on consumer response, analyze engagement metrics, and report to the Marketing Manager.
• Provide additional support for the Executive and Management teams in distributing company and department updates and communications.
• Assist the Brand Marketing Team and Special Project Teams with maintaining materials, customer mailers, and product shipments.
• Ensure consistent branding and product verbiage across all Mainstream Department customer-facing materials.
• Fulfill other assigned tasks as necessary.

Key Qualifications :

• High School Diploma, or equivalent education, required
• Associate degree in business administration, Marketing, Communications, or a related field / experience
• Proven experience in graphic design Principles / tools, Visual / Multimedia Communications, Marketing / branding, creative writing, and
• Strong interpersonal and communication skills
• Ability to manage multiple projects and deadlines simultaneously
• Proficient in social media management and digital communication tools

Post-Application Details :

Once you apply, you'll proceed to the next steps if your skills and experience look like a good fit. But don't worry-even if this position doesn't work out, you're still in our network.

That means all our recruiter(s) will have access to your profile, expanding your opportunities even more.

Mainstream Fiber Networks is an equal opportunity employer and welcome applications from all qualified individuals regardless of race, color, religion, sex, national origin, disability, or veteran status.