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General Manager Media Data

VirtualVocations
Hartford, Connecticut, United States
Full-time

A company is looking for a General Manager - LGS Media & Data to lead strategic media strategies and advertising operations.

Key ResponsibilitiesDevelop and optimize media and data strategies for travel supply partnersLead an AdOps team to execute and optimize media campaigns for maximum return on advertising spendCollaborate with senior leadership to drive account and portfolio growth initiativesRequired QualificationsBachelor's degree in Business, Marketing, Advertising, or a related field;

MBA preferred5-10 years of experience in digital media, programmatic buying, and advertising operations3-5 years of hands-on programmatic experience with PMP curation and managed service campaign optimization5 years of managerial experience in a related fieldDeep understanding of programmatic landscape, including DMPs, SSPs, and DSPs

4 days ago
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