Position Summary
As the Sales and Marketing Director, you will lead our efforts in promoting innovative secondary containment & waterproofing solutions, specifically polyurea coatings and linings, within a diverse market base including oil & gas, commercial and industrial sectors.
You will spearhead the development and execution of sales strategies across direct channels and lead a high-energy, innovative team and drive profitability and growth through strategic market expansion and new product development.
This role demands a strategic thinker with proven execution skills, a strong entrepreneurial mindset, and the ability to work cross-functionally to drive innovation and collaborate effectively across diverse teams.
Key Roles / Responsibilities :
Design and implement comprehensive sales strategies for direct channels, emphasizing secondary containment & waterproofing solutions, particularly polyurea coatings and linings, in the oil & gas, commercial and industrial sectors;
Identify and pursue new business opportunities while optimizing current sales operations.
- Lead, mentor, and inspire a team of outside sales representatives and estimators. Foster a culture of high performance and innovation, providing guidance and support to achieve sales targets.
- Develop and execute marketing campaigns and product strategies to accelerate growth; participate in new product development to ensure alignment with market needs and company objectives.
- Target and capture new business, with a strategic focus on waterproofing solutions, expanding beyond the oil and gas industry;
plan and execute initiatives to expand into non-Oil & Gas markets and explore international opportunities.
- Strengthen relationships with existing clients and lead client meetings and presentations to support the sales team. Negotiate Master Service Agreements (MSAs) and Terms & Conditions (T&Cs) with clients, ensuring favorable outcomes.
- Lead the development and execution of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth across multiple channels.
- Ensure high-quality after-sales support, addressing customer needs and resolving issues to maintain satisfaction and loyalty.
- Forecast sales projections, track performance, and achieve outcomes in a timely manner. Utilize SharePoint and PowerBI to manage and analyze data for informed decision-making.
- Monitor competitors’ products, services, and pricing strategies. Implement measures to enhance competitive advantage and surpass competitors’ offerings.
- Train and develop the sales and marketing team, including new product and service training, ensuring they are equipped to excel in their roles.
- Manage and update customer databases, ensuring accuracy and effectiveness.
- Leverage the company’s deep knowledge of polyurea coatings and linings, focusing on their applications for waterproofing, corrosion protection, and secondary containment solutions.
Required Education, Experience, and Qualifications :
- Bachelor’s Degree required.
- 10-15 years of B2B product sales experience, with a strong preference for coatings and linings experience, particularly in polyurea.
- Oil & Gas experience preferred.
- Strong background in construction and project estimation preferred.
- Strong verbal and written communication skills.
- Excellent interpersonal skills and proven attention to detail.
- Must be able to work effectively with managers, including upper management and field personnel.
- Ability to work in a fast-paced environment, adapting to changes quickly.
- Proficient with Microsoft Office tools including Excel, Word, PowerPoint, and Outlook. Familiarity with SharePoint and PowerBI preferred.
- Ability to travel up to 40%, including domestic and potentially international travel, to support market development and client engagements.
Working Conditions :
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times.
- Positions self to install equipment, including under desks.
- Moves throughout the building to access files.
- Must be able to comprehend and follow written and oral instructions.
- Must be able to complete tasks even with frequent interruptions.
- Must be able to use discretion and independent judgment as needed.
- Must be able to speak clearly on the phone and to fellow workers.
Benefits :
- Competitive Compensation Package
- Medical + Dental + Vision Coverage
- 401K + Company Match
- Life Insurance + Long Term Disability Coverage 100% Company Paid
- Health Savings Account (HSA)
- Gym Reimbursement Program
- Tuition Reimbursement Program
- Wellness Check Program - Insurance Premium Discounts
- EAP Resources
- Paid Holidays
- Paid Time Off (PTO)
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