Sales and Marketing Director

Position Summary

As the Sales and Marketing Director, you will lead our efforts in promoting innovative secondary containment & waterproofing solutions, specifically polyurea coatings and linings, within a diverse market base including oil & gas, commercial and industrial sectors.

You will spearhead the development and execution of sales strategies across direct channels and lead a high-energy, innovative team and drive profitability and growth through strategic market expansion and new product development.

This role demands a strategic thinker with proven execution skills, a strong entrepreneurial mindset, and the ability to work cross-functionally to drive innovation and collaborate effectively across diverse teams.

Key Roles / Responsibilities :

Design and implement comprehensive sales strategies for direct channels, emphasizing secondary containment & waterproofing solutions, particularly polyurea coatings and linings, in the oil & gas, commercial and industrial sectors;

Identify and pursue new business opportunities while optimizing current sales operations.

• Lead, mentor, and inspire a team of outside sales representatives and estimators. Foster a culture of high performance and innovation, providing guidance and support to achieve sales targets.
• Develop and execute marketing campaigns and product strategies to accelerate growth; participate in new product development to ensure alignment with market needs and company objectives.
• Target and capture new business, with a strategic focus on waterproofing solutions, expanding beyond the oil and gas industry;

plan and execute initiatives to expand into non-Oil & Gas markets and explore international opportunities.

• Strengthen relationships with existing clients and lead client meetings and presentations to support the sales team. Negotiate Master Service Agreements (MSAs) and Terms & Conditions (T&Cs) with clients, ensuring favorable outcomes.
• Lead the development and execution of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth across multiple channels.
• Ensure high-quality after-sales support, addressing customer needs and resolving issues to maintain satisfaction and loyalty.
• Forecast sales projections, track performance, and achieve outcomes in a timely manner. Utilize SharePoint and PowerBI to manage and analyze data for informed decision-making.
• Monitor competitors’ products, services, and pricing strategies. Implement measures to enhance competitive advantage and surpass competitors’ offerings.
• Train and develop the sales and marketing team, including new product and service training, ensuring they are equipped to excel in their roles.
• Manage and update customer databases, ensuring accuracy and effectiveness.
• Leverage the company’s deep knowledge of polyurea coatings and linings, focusing on their applications for waterproofing, corrosion protection, and secondary containment solutions.

Required Education, Experience, and Qualifications :

• Bachelor’s Degree required.
• 10-15 years of B2B product sales experience, with a strong preference for coatings and linings experience, particularly in polyurea.
• Oil & Gas experience preferred.
• Strong background in construction and project estimation preferred.
• Strong verbal and written communication skills.
• Excellent interpersonal skills and proven attention to detail.
• Must be able to work effectively with managers, including upper management and field personnel.
• Ability to work in a fast-paced environment, adapting to changes quickly.
• Proficient with Microsoft Office tools including Excel, Word, PowerPoint, and Outlook. Familiarity with SharePoint and PowerBI preferred.
• Ability to travel up to 40%, including domestic and potentially international travel, to support market development and client engagements.

Working Conditions :

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.
• Positions self to install equipment, including under desks.
• Moves throughout the building to access files.
• Must be able to comprehend and follow written and oral instructions.
• Must be able to complete tasks even with frequent interruptions.
• Must be able to use discretion and independent judgment as needed.
• Must be able to speak clearly on the phone and to fellow workers.

Benefits :

• Competitive Compensation Package
• Medical + Dental + Vision Coverage
• 401K + Company Match
• Life Insurance + Long Term Disability Coverage 100% Company Paid
• Health Savings Account (HSA)
• Gym Reimbursement Program
• Tuition Reimbursement Program
• Wellness Check Program - Insurance Premium Discounts
• EAP Resources
• Paid Holidays
• Paid Time Off (PTO)
19 days ago