Performance Marketing Manager 3 Locations

Here at Lower, we believe homeownership is the greatest wealth creator in America today.Our goal is to make homeownership accessible to more people.

We also know the path to get there can be daunting; but it doesn’t need to be.

Apply below after reading through all the details and supporting information regarding this job opportunity.

As a mission-driven fintech, everything we do revolves around simplifying the home buying process. Through our growing family of companies and products, our team meets customers where they want to do business at every step of the journey.

Lower has originated, underwritten, and funded tens of billions of dollars in home loans and offers an industry-leading customer experience with ratings of 4.

8 on Trustpilot, 4.9 on Google, 4.9 on Zillow, and A+ from the Better Business Bureau.

We innovate through technology, but our people are what sets us apart.

Job Description : What you’ll do :

What you’ll do :

Joining our team means you will play a key role in optimizing our lead generation and customer acquisition strategies. Your main responsibilities will include :

Managing and optimizing our paid search campaigns and ads, ensuring alignment with our user acquisition goals and budget efficiencies by ensuring optimal allocation across various channels to maximize ROI and forecasting campaign expenditures to adjust allocations based on performance metrics and strategic priorities.

Monitor KPIs such as CPA, ROI, and LTV, providing regular reports and actionable insights to stakeholders, highlighting successes, areas for improvement, and strategic recommendations.

Expand our marketing reach by identifying, evaluating, and managing new advertising channels, including paid social media platforms and niche platforms specific to the mortgage industry, to drive user acquisition and maximize engagement.

Analyzing user behavior (both quantitatively and qualitatively) to understand user motivations and translating that into actionable insights to drive lead generation and conversion on landing pages, ad copy and ad creative.

Design and execute A / B tests to validate hypotheses on user needs and preferences, optimizing landing page layouts and messaging to enhance conversion rates and overall campaign performance.

Collaborate with Product and Sales teams to align marketing strategies with product development and sales objectives, ensuring a unified approach across all customer touchpoints and driving integrated growth initiatives.

Who you are :

You have 3+ years of Director or VP experience in performance marketing field, preferably in the mortgage or financial services industry.

Experience managing budget of $150k+ per month

Extensive experience with PPC, paid social media, and affiliate ads

Adept at analyzing user data and interpreting it to enhance the user journey and increase conversions.

You are experienced with Google Ads and have a proven track record of managing successful campaigns.

Proficient with additional paid marketing channels and eager to explore new avenues for lead generation.

You’re an exceptional communicator who can translate complex data into clear, actionable insights for stakeholders at all levels.

Nice to have : Experience with marketing automation tools and CRM platforms.

You must reside near Columbus, OH or Queens, NY.

Why you’ll love working at Lower :

You’ll be surrounded in-office by talented, dedicated people who believe in the company’s mission.

You’ll be able to shape the future of Lower’s user experience.

You’ll join a locally and nationally recognized best place to work that values promotion from within.

Plus :

Competitive compensation plan

Extended benefit offerings including : Medical / dental / vision, Paid holidays, Paid time off

Parental leave

Life insurance

Short- and long-term disability

401K with company match

Discount on home mortgage refinances or purchase

Job Type : Full-time

Pay : $90,000.00 - $120,000.00 per year

Benefits : 401(k)

401(k)

401(k) matching

Dental insurance

Health insurance

Life insurance

Paid time off

Vision insurance

Schedule : 8 hour shift

8 hour shift

Monday to Friday

Work Location : Hybrid remote in New Albany, OH 43054 or Queens, NY 11101

Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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