Market Development Manager

Digital Marketing

How you will make an impact

At Thermo Fisher Scientific, we are committed to enabling our customers to make the world healthier, cleaner, and safer.

We are looking for a highly motivated, hard-working individual with excellent interpersonal and communication skills to join our digital marketing team to support global growth and drive the success of our digital channel strategies in the Molecular Biology (MBI) business unit! As a Market Development Manager, Digital Marketing you will play a vital role in the tactical execution, management, optimization, and ownership of dynamic digital marketing channels.

Are you up to the challenge?

What you will do

• Collaborate between Global Market Development Managers (GMDs) and Biosciences Division (BID) business partners to plan and launch digital marketing tactics across programmatic display, paid social media, and external 3rd party vendors
• Understand and advocate for an always-improving customer journey guiding the customer from awareness to consideration to conversion
• Analyze marketing campaign performance and results, report findings, recommend budget changes and / or campaign optimizations to business partners
• Facilitate and quality check changes / optimizations made by BID business partners
• Drive customer engagement through targeted and intentional digital marketing campaigns
• Own and operate an eight-figure marketing budget
• Recognize both short term and long-term trends, provide explanations and viable alternatives GMDs
• Identify innovative digital marketing capabilities and opportunities, recommend use case, and implement based on business unit priorities
• Stretch, explore, and support other marketing channels as needed

How you will get here

• Bachelor’s degree in Science, Marketing, or related field
• Minimum of 5 years marketing experience in life science or related field
• Experience in marketing platforms such as Adobe Ad Cloud and social media networks
• Strong analytical skills in Adobe Analytics, PowerBI (Fabric), Google Analytics or similar analytics platform
• Experience managing large budgets and driving to 100% of budget commitments
• Collaborating with multiple business partners, reporting and presenting results
• Communicating difficult, technical information in a way that’s simplified and easy to understand

Compensation and Benefits

The salary range estimated for this position based in California is $103,100 - $137,000.

This position may also be eligible to receive a variable annual bonus based on company, team, and / or individual performance results in accordance with company policy.

We offer a comprehensive Total Rewards package that our colleagues and their families can count on, which includes :

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) retirement savings plan
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
11 days ago