Job Title : Paid Media Marketing Analytics Manager
Length : Temp to hire
Location : Remote
Job Summary :
This role of Paid Media Marketing Analytics Manager is an integral part clients continued success in delivering industry-leading Consumer and Customer experiences in digital channels.
In this role, you will provide insights into paid channel marketing performance and be a strong collaborative partner in campaign planning, assessment, and identifying optimization opportunities.
In this role, the ideal candidate will lead and deliver analytics solutions and insights to the broader Marketing organization to drive increased performance across all Consumer and Customer marketing activities..
Responsibilities :
Manage and further develop in-house digital analytics capabilities, including digital insights, audience targeting, and closed-loop measurement
Translate business requirements into analytics design, and spearhead end-to-end analytics solutions development and delivery.
Partner closely with Business Technology Solutions, BI and Marketing Analytics, Data Product Manager, and MarTech to ensure data ecosystem integrates seamlessly into nalytics platforms
Enhance our paid channel performance reporting that encompasses a full-funnel view of marketing activities-from media and website KPIs to treatment data in order to demonstrate paid channel marketing impact on business goals
Partner effectively with paid media team, analytics team, and brand marketers for measurement and optimization for various paid digital campaigns
Continuously explore advanced paid channel analytic solutions to drive tactic-level media optimization
Demonstrate excellent visualization & storytelling skills, influencing decision-making within analytics teams as well as with stakeholders
Requirements :
Bachelor's degree and 5+ years of demonstrated experience in paid channel marketing analytics and measurement required. Degree in Statistics, Decision Sciences, or Mathematics useful but not required.
5+ years of demonstrated experience in paid channel marketing analytics and measurement
Hands-on experience with data visualization tools such as Tableau, Mixpanel, Looker, Power BI, or similar.
5+ years of experience identifying and outlining key campaign metrics and building campaign performance / measurement plans / marketing analytics.
Excellent communication and presentation skills, with the ability to distill complex concepts into actionable insights.
Ability to work both independently and collaboratively in a fast-paced, dynamic environment.
Marketing and Media Manager
The incumbent provides technical leadership and expertise in marketing, media strategy, and media production, using skills to perform the full range of marketing activities, including developing and implementing promotional strategies, materials and products designed to promote awareness within the ...
Paid Media Marketing Analytics Manager
Job Description: Paid Media Marketing Analytics ManagerWe are seeking a Paid Media Marketing Analytics Manager to join and contribute to the success of our digital marketing efforts. Paid Media Marketing Analytics Manager. Bachelor's degree with 5+ years of experience in paid channel marketing analy...
Digital Media Analytics & Reporting Manager
The Digital Media Analytics & Reporting Manager is responsible for managing overall requirements, design, delivery, testing and training of new analytics and reporting capabilities for Digital Media (paid media & website) and tools for hands-on-keyboard, brand and executive teams to support media op...
Digital Media Analytics & Reporting Manager
Job DescriptionThe Digital Media Analytics & Reporting Manager is responsible for managing overall requirements, design, delivery, testing and training of new analytics and reporting capabilities for Digital Media (paid media & website) and tools for hands-on-keyboard, brand and executive teams to s...
Assistant Manager, Ecommerce Paid Media
Job Title Assistant Manager, eCommerce Paid Media Job # US16271 Requisition Type Regular Function Marketing State/Province California City Lake Forest Region US Posting Start Date Feb-03-2022 **Division Information**. The Assistant eCommerce Media Manager will help execute the str...
Sr. Manager, Marketing Analytics
Manager, Marketing Analytics is responsible for owning the measurement of marketing campaigns for Live Nation in North America, specifically supporting corporate marketing initiatives as well as regional marketing efforts. Experience with digital media platforms such as SA360, The Trade Desk, Campai...
Social Media & Marketing Intern - Paid
Experience working with Instagram, Facebook, Yelp, X (Twitter), TikTok, and PinterestHighly organized, detail oriented, and media savvyInterest or passion for health and wellness industryWillingness to jump in on any project the marketing team is working onCanva or Adobe creative suite experience a ...
Social Media Marketing Manager
The purpose of a Social Media Marketing Manager is to harness the power of social media platforms to achieve business objectives, enhance brand visibility, and cultivate meaningful relationships with the target audience. The Social Media Marketing Manager encompasses a diverse range of responsibilit...
Digital Media Analytics & Reporting Manager
The Digital Media Analytics & Reporting Manager is responsible for managing overall requirements, design, delivery, testing and training of new analytics and reporting capabilities for Digital Media (paid media & website) and tools for hands-on-keyboard, brand and executive teams to support ...
Marketing and Media Manager
The incumbent provides technical leadership and expertise in marketing, media strategy, and media production, using skills to perform the full range of marketing activities, including developing and implementing promotional strategies, materials and products designed to promote awareness within the ...