B2B Digital Marketing Coordinator

Job Description

AireSpring is seeking a B2B Digital Marketing Coordinator to support our marketing team in the development and implementation of digital marketing strategies.

The ideal candidate will be a self-starter with strong project management skills, attention to detail, and an understanding of B2B digital marketing channels and tactics.

Responsibilities :

Assist in the planning, execution, and optimization of digital B2B marketing campaigns, including but not limited to email marketing, LinkedIn and Twitter, SEO, PPC, Google ads, and display advertising.

Work with internal and external stakeholders to ensure B2B campaigns are executed on time and within budget.

Monitor and report on campaign performance, identifying areas for improvement and making recommendations to optimize campaigns.

Conduct research and provide insights on industry trends, best practices, and competitor activity.

Create and maintain content calendars for LinkedIn social media, email marketing, and other digital marketing channels.

Develop and manage email marketing campaigns, including list segmentation, email design, and content creation in conjunction with marketing team.

Collaborate with the graphic design team to develop engaging visuals for digital marketing campaigns.

Assist with the development and maintenance of the company website, ensuring that it is up-to-date and optimized for search engines and has current information.

Qualifications

Bachelor's degree in marketing, communications, or related field

2+ years of experience in digital marketing; digital marketing certiifcate

Knowledge of B2B digital marketing channels and tactics, including SEO, PPC, email marketing, and LinkedIn.

Experience with marketing automation and CRM tools, such as ZoHo or Salesforce.

Excellent project management skills, including the ability to manage multiple projects simultaneously.

Strong analytical skills and ability to translate data into insights and recommendations.

Excellent written and verbal communication skills.

Ability to work collaboratively with internal and external stakeholders.

Highly organized with exceptional attention to detail.

Experience with indirect / channel sales is a plus.

If you are interested in this position, please submit your resume and cover letter for consideration. We look forward to hearing from you!

Additional Information

We combine incredible growth with the stability of a privately held, diversified, and debt free company. We work hard, play hard, celebrate our successes and pursue our goal of delighted customers with relentless passion.

Our experienced leadership team supports a vibrant and entrepreneurial corporate culture, giving you the chance to use your talents to make a real difference.

At AireSpring, you’ll work alongside other smart and dedicated people to solve business and technology challenges while delivering excellent service to all of our customers.