Senior Manager of Digital Media & Performance Marketing

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

Are you ready to combine your passion for wine and entrepreneurship to join one of the fastest growing wine companies in the world?

We are looking for a special person to help lead our Digital Marketing / eCommerce team at WX Brands. Reporting to the VP of Global Marketing, the Senior Manager of Digital Media & Performance Marketing plays a key role in the translation of brand strategy to digital execution and requires a combination of analytical thinking, creative perspective, and project management.

The ideal candidate has a strong digital and direct-to-consumer marketing background, a results-driven approach to media buying, and a strong head for data and insights.

Responsibilities

Digital Media / Marketing

• Own Digital Media and Performance Marketing across WX’s portfolio of brands (including Bread & Butter Wines).
• Agency Management Play a key role in managing relationships with our external media agencies, including day-to-day communication, status meetings, etc.
• Paid Media Strategize and develop comprehensive media plans across a variety of platforms, including social media, retail media, search, programmatic display, CTV / OTT / OLV, dOOH, etc.

outlining target audiences, CPMs, and corresponding target metrics based on campaign goals.

• Build campaigns in a variety of platforms including Meta, Google, Instacart, Drizly, etc.
• Provide guidance on and / or execute placing pixels on websites as needed via Google Tag Manager (GTM) and configuring pixel placement for key event tracking.
• Research, identify and evaluate target audiences modeling, segmentation strategy and retargeting opportunities across all channels.
• Continuously monitor and optimize active campaigns, providing insights, learnings and suggestions to enhance media performance, and ensuring budgets are spent efficiently and are on target.
• Email Marketing Manage end-to-end email campaign creations, production and execution, including the monthly calendar, list segmentation, set-up, testing, execution, reporting and optimization.
• Identify new digital trade marketing opportunities through consumer trends, customer segmentation, purchasing analysis, etc.

Websites / eCommerce

• Websites Maintain brand websites via web publishing software WordPress and Shopify and wine industry-specific e-commerce and fulfillment portal WineDirect.
• Website strategy, optimization, and development.
• Development and tracking of KPIs to measure lead generation, customer acquisition (CAC), customer lifetime value (LTV), in addition to SEO and SEM metrics.
• Creation and implementation eCommerce technology roadmap.
• Support operations where needed to optimize fulfilment and delivery.
• Collaborate on pricing and promotional strategies to deliver on e-commerce sales goals.

Required Skills

Experience managing digital marketing initiatives with a deep understanding of :

o Paid Media SEM, Programmatic Media Buying, Influencer Marketing.

o Earned Media SEO.

o Marketing automation platforms (examples Mailchimp, Hubspot, etc.)

• Knowledge of best practices for email creative and templates, segmentation, dynamic content, testing methodologies.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Experience with analytics and performance dashboards.
• Demonstrated success in leading teams (experience in hiring, developing, coaching, and evaluating talent).
• A tech-savvy thinker who has strong expertise in digital media platforms (Google Ads, YouTube, Facebook / Instagram Business Manager, LinkedIn, Google Campaign Manager), analytics tools (Google Analytics).

Qualifications

• Bachelor’s Degree in marketing (or related field).
• Digital / e-commerce experience in CPG or similar consumer products industry.
• Seasoned pro with 8+ years of digital media experience.
• Passion for wine category.

Business & Leadership Skills

• WORK WITH FIRE & HUSTLE Works with a sense of urgency. Takes ownership & does whatever it takes. Works hard & play hard. Celebrates successes.
• KNOW YOUR STUFF Gets it right the first time. Learns from mistakes. Is an expert in their field. Listens & learns from others.
• LASER FOCUS Understands & believes in the WX Vision. Behaves consistently, and in alignment, with our goals. Achieves more by doing less.
• SELF STARTER Ability to complete projects independently and with a spirit of urgency; manage multiple priority projects at once;

demonstrate flexibility as priorities change.

VALUE & SUPPORT EACH OTHER Works collaboratively as a team. Treats others with respect. Champions all forms of diversity.

About Us :

WX Brands and Bread & Butter Wines has taken the wine industry by .not overthinking it.

2 fastest growing wine brand in the US (premium price segment) with the #1 Pinot Noir.

6X consecutive Impact Magazine Hot Brand Winner.

1 US Brand in Canada.

Fastest growing brand in the UK, #2 US Brand in Sweden, and #1 Pinot Noir in Norway.

The results speak for themselves!

With offices located in Novato, CA and London, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry.

We seek people who are passionate about making a difference in the industry and their careers.

WX Brands is ranked the 13th largest wine company in the U.S. In 2021, 2022, 2023, & 2024 WX Brands was named by North Bay Business Journal as one of the best places to work.

Perks :

WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products! We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!

Flexible work from home options available.

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