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Director of Growth Marketing

Director of Growth Marketing

VirtualVocationsMadison, Wisconsin, United States
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A company is looking for a Director of Growth Marketing to lead their performance marketing strategy and drive user acquisition.

Key Responsibilities

Design and execute a comprehensive performance marketing strategy to drive user acquisition and subscription growth

Manage multimillion-dollar budgets and oversee key performance metrics including CAC and ROAS

Collaborate with cross-functional teams to support product launches and optimize marketing campaigns

Required Qualifications

Bachelor's degree in Marketing, Economics, or related quantitative fields

10+ years of experience in performance or growth marketing, preferably in consumer subscription or PLG SaaS

Experience managing budgets of $10M+ with proven efficiency gains

Proficiency in paid media strategy and tools, including Google, Meta, and TikTok

Hands-on experience with GenAI tools and data analysis using SQL and BI dashboards

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Director Of Growth Marketing • Madison, Wisconsin, United States

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