Head of Field Marketing

VirtualVocations
Bronx, New York, United States
Full-time

A company is looking for a Head of Field Marketing to lead regional campaigns and programs aimed at driving pipeline and bookings.

Key ResponsibilitiesGenerate pipeline and sales opportunities for B2B field marketing initiatives across various market segmentsDeliver quarterly end-to-end campaign plans that include strategy, messaging, and performance KPIsManage and mentor a team of field marketing managers while optimizing campaigns based on data-driven insightsRequired QualificationsProven experience in a Director-level role in Field Marketing, Demand Generation, Partner Marketing, or Field SalesDeep understanding of target market needs, preferences, and pain pointsAbility to translate business goals into effective marketing strategiesExperience working in a fast-paced tech or cybersecurity environment is preferredProficiency with marketing tools such as Marketo, Salesforce, and LeanData is advantageous

2 days ago
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