General Sales Manager

Job Description

Job Description

Job Title : General Sales Manager

Department : Motorcycle Sales

Supervisor : General Manager

Summary Description

Lead the Sales department while focusing on customer and employee retention. Set the tone in a fun, upbeat environment. Achieve success with our revolutionary, proven, sales process that is all about creating a better motorcycle buying experience with happy / motivated employees, who love what they do.

Duties and Responsibilities

• CXI and customer retention.
• Unit volume for team.
• Productivity of individuals on sales team.
• Front and backend margins.
• Closing of deals and overcoming objections.
• Assist the General Manager with recruiting, interviewing, hiring and firing of employees.
• Recruit, train, motivate, counsel and monitor the performance of individual sales teams.
• Assist individual salespeople in setting aggressive, yet realistic monthly sales goals.
• Track all customers and making sure all leads are logged along with effective follow up for all potential buyers by monitoring a prospecting and sales CRM system.
• Ensure that the team meets or exceeds all activity standards for prospecting calls, appointments, customers logged, and closes.
• Conduct daily sales meetings and conducting sales training.
• Ensure that customers are greeted immediately, in a courteous and friendly manner.
• Handle telephone transactions quickly and courteously.
• Ensure that customers are properly qualified for needs, wants and the ability to buy.
• Follow the dealership sales process so that all customers receive consistent treatment when doing business.
• Ensure cross selling of Parts and Accessories, Financing, Insurance Products and Services, Warranties and Service Plans.
• Enforce road test, pre-delivery inspection, and vehicle delivery policies.
• Handle customer complaints according to dealership policy, showing empathy and a positive attitude, and demonstrate our commitment to make things right .
• Carry out daily team meetings.
• Continuously train and develop your team on techniques and the sales process.
• Monitor and follow up with all sales leads and work every deal to completion.
• Daily one on one meetings with Fit Specialists, ensuring training, trend analysis, performance review, and planning.
• Train all sales personnel to use the dealership sales process.
• Model and expect from your team superior customer service.
• Model and expect 100% compliance to all policies and procedures for the Sales Department and the dealership.
• Perform other related duties as assigned or requested.

Supervisory Responsibilities

• Daily one on one meetings with Fit Specialists, ensuring training, trend analysis, performance review, and planning.
• Train all sales personnel.
• Ensure adherence to policies and procedures for the Sales Department in concert with the Sales Manager and / or General Sales Manager.
• Model and expect from your team superior customer service.
• Model and expect 100% compliance to all policies and procedures for the Sales Department and the dealership.
• Recruit, train, motivate, counsel and monitor the performance of individual sales teams.

Qualifications & Job Requirements

• Minimum 3-years auto or motorcycle sales experience required.
• Auto or motorcycle sales management required.
• High School Diploma or equivalent degree or greater required.
• Ability to take initiative and problem solve.
• Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• Applicable experience in big ticket retails sales strongly preferred.
• Passion for the motorcycling lifestyle and riding community.
• Must have ability to relate with broad customer base.
• Excellent verbal and written communication skills.
• Ability to present oneself as well as the company in a professional manner.
• Knowledge of applicable laws / policies / principles / etc.
• Must be computer literate and proficient with Microsoft Office Suite, along with general email / internet.
• Experience using various Google Drive applications to include but not limited to Google Sheets and Google Docs a plus.
• Attention to detail.
• Interpersonal skills and customer service skills required.
• Approachable, likeable, and enthusiastic personality.
• High energy level needed.
• Be self-motivated, positive, driven and helpful.
• Ability to handle confidential information responsibly.
• Great customer service, excellent personal communication, and demonstrated closing skills.
• Ability to work a flexible schedule including weekends, Holidays, and evenings.
• Must be able to work effectively with all areas of the dealership to maximize both the buying experience of the customer and the profitability of the dealership.

Experience with CRM and / or computerized inventory systems, or the ability to quickly learn.

Valid driver’s license and motorcycle endorsement.

Physical Demands

• Requires the use of both hands.
• Occasionally required to bend, stoop, crouch, reach, and lift 25lbs of material.
• Requires standing and / or walking for extended periods of time.
• Requires the ability to balance and push an 800+lb motorcycle.

Working Conditions

• The noise level in the work environment is usually loud.
• Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
• Occasionally exposed to exhaust fumes or other airborne particles.
• Frequently works near moving mechanical parts.

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