Senior Director of Business Demand Generation and Marketing - ReqID: 11422

Description

Senior Director of Business Demand Generation and Marketing

As the largest pure-play fiber provider in the ., we deliver blazing-fast broadband connectivity that unlocks the potential of millions of consumers and businesses.

As a Frontier employee, you will be part of our purpose of Building Gigabit America creating the digital infrastructure that the country needs to thrive today and into the next century. Join us!

What we’re seeking :

Frontier seeks a Senior Director of Product Marketing to be responsible for achieving demand generation and market leadership goals.

This role is responsible for leading a small team to develop and execute go-to-market strategies. In this role, you will direct go-to-market strategies and plans that leverage product positioning, promotions, and messaging to win market share in the medium and enterprise markets via targeted segmentation and integrated campaigns.

You will develop successful GTM lead / demand generation campaigns. You will also ensure successful product launches through collaboration with cross-functional teams from engineering, product management, IT, operations, consumer marketing, and sales teams.

You will leverage all marketing tactics, digital and offline, to successfully meet penetration and sales conversion targets.

You will consistently review lead universe and prospect lists to refine targeted campaigns for success. You will learn and apply through iteration, pivot when necessary, and drive to meet objectives.

In this in-person role, you will be required to report to 1919 McKinney Ave, Dallas, TX to complete your work responsibilities.

What we need in you :

You are driven by leading and serving great teams. You constantly set challenging goals and work to exceed them. The ideal candidate is self-driven, collaborative, influential, and able to easily scale from strategy to execution.

You influence others to get things done and thrive in ambiguous environments.

What you’ll do :

Responsible for the strategic roadmap of sales campaigns for the business group across Enterprise and SMB organizations

• Develop the go-to-market plans and lead the execution to achieve product, business, and market share goals
• Bridge the gap between the sales, marketing, and product teams, and IT teams keep sales objectives as the core focus
• Be an expert on market definition, market sizing, the competitive landscape, and reasons why we win / lose
• Create clear and concise positioning and messaging for our products
• Work closely with product management, PR, sales, and customer success teams to increase market awareness, understanding, and presence to build pipeline and revenue
• Leverage product promotions and pricing to drive business strategy and results
• Conduct gap analysis on competitors by market
• Review lead universe and prospect lists to consistently refine and develop insight and understanding of the buyer personas and buying process to inform product and marketing plans
• Collaborate with product and sales teams to develop high-impact product demos
• Work with creative teams to map content to the buying committee for each stage of the buyer journey. Ensure content is fresh, relevant, and engaging
• Lead a small team, being willing to roll up your sleeves to get the job done correctly

What we offer :

Nothing is more important to our success than the team that built it. That’s why we provide benefits to keep you and your family well.

Some of which we’re most proud to offer includes :

• Salary Range : $120,000 to $216,000
• 20 PTO (Paid Time Off) days + 10 paid holidays per year
• Day one medical, dental, vision and prescription drug plan
• 401k match of 50% on 6% of eligible compensation
• Tuition Assistance Program
• Personal & Work Life Balance Resources & Wellness Support Assistance
• Employee Resource Groups
• Same-sex spouse and domestic partner benefits coverage
• 10 weeks of paid parental leave, & a phased return to work program for new parents
• Up to $10k in adoption program assistance
• 3 weeks of paid caregiver leave

What background you should have :

• BA / BS degree in business management, strategy, economics, marketing, computer science; MBA preferred
• 10+ years of related experience in telecom and / or cloud-based product marketing
• Experience leading teams that achieve great things
• Skilled in developing and leveraging positioning & messaging as it pertains to new customer acquisition, and customer base management in the enterprise markets
• Excellent abilities in presenting, writing, research and quantitative analysis
• Ability to engage in constructive debate, understand different points of view, and articulate direction to a wide audience including executives, team leaders, and individual contributors
• High intellectual curiosity and emotional intelligence required
• A track record of building strong customer and channel relationships
• Excellent communication, collaboration, and presentation skills
• Ability to manage multiple projects simultaneously with strong attention to detail. Always understands priorities and how to make tradeoffs accordingly
• Able to work well under pressure while maintaining a positive and professional demeanor
• Take ownership, focus on solving problems, and demonstrate a high level of accountability

Education :

Bachelor’s degree required +(PREFERRED MASTER’s degree)

Frontier Communications is an Affirmative Action and Equal Opportunity Employer.