Marketing & Communications Director

Job Description

Job Description

Status : Full-time Salaried / Exempt

Location : 929 E. Wisconsin Ave, Milwaukee, WI 53202

Reports to : VP of Marketing & Communications

Our Mission :

Inspire all children to wonder and explore their world through play and innovative, hands-on learning experiences.

Become a valued member of the Betty Brinn Children’s Museum’s (BBCM) team! We are looking for enthusiastic, driven, analytical team players with a passion for early childhood education to help us reach our goal of providing ALL children with high-quality, hands-on, playful learning experiences.

We believe teamwork stems from supportive and cooperative discussions. We invest in our team member’s professional growth and celebrate curious minds.

At the Museum, we are committed to equal employment opportunities for all employees and job applicants, and it prohibits any form of discrimination or harassment based on factors such as race, color, religion, age, gender, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local laws.

Position Summary :

As the Director of Marketing and Communications at Betty Brinn Children's Museum, you will be a key leader in shaping and executing the Museum's marketing and communication strategies.

Reporting to the Vice President of Marketing and Communications, you will develop and implement strategic and innovative marketing and promotion plans to drive attendance, membership, and revenue growth.

Collaborating with internal teams and external partners, you will ensure a unified brand experience across all channels.

Additionally, you will manage a two-person team providing leadership, coaching, and support to achieve departmental goals.

Strong leadership skills, strategic thinking, creativity, and a passion for driving impactful work are essential for success in this role.

Responsibilities

• Create and drive integrated and innovative marketing and communications plans that boost visitor engagement and membership growth through various channels to reach diverse audiences.
• Lead the creation of compelling and impactful content that communicates the organization's mission, impact, and value proposition.
• Analyze key performance indicators (KPIs) to assess the impact of marketing efforts, make data-driven decisions, and regularly evaluate and optimize based on performance data.
• Analyze market trends and consumer insights to inform marketing strategies and tactics.
• Drive strategy, development and management of earned media initiatives.
• Cultivate relationships with media outlets, influencers, and community partners to secure coverage and partnerships.
• Create and operationalize a marketing automation strategy.
• Develop effective and compelling press releases, press kits, and related materials.
• Develop and manage a content strategy and calendar for the organization.
• Collaborate with the Development Team to create marketing materials and campaigns that support fundraising efforts.

Qualifications

• Bachelor's degree in communications, marketing, journalism, or a related field.
• Minimum of five years of experience in marketing and communications with a minimum of two years in a leadership role.

Skills and Abilities

• Proven track record in traditional and digital marketing, communications, public relations and project management digital marketing.
• Critical thinker with strong analytical skills and ability to make data-driven recommendations.
• Exceptional written and verbal communication skills, with an ability to develop compelling content that engages audiences to increase their understanding of BBCM’s mission and purpose.
• Ability to work collaboratively and effectively with marketing peers, Museum staff, community partners, and other stakeholders.
• Strong organizational skills and ability to manage multiple projects simultaneously and under pressure.
• Ability to manage and motivate a team to achieve departmental goals.
• Outstanding customer service abilities.
• Can-do, positive and collaborative attitude.
• Strong commitment to the Museum mission

BBCM offers a generous benefits package, including but not limited to the following :

• Medical Insurance (BBCM pays 80% of the cost)
• Dental Insurance (BBCM pays 80% of the cost)
• Vision, Critical Illness, Accidental Insurance, Supplementary Life, and Accidental Death Dismemberment eligibility
• HSA with employer contributions
• HRA employer-paid plan
• Employer-paid plans for Life and Accidental Death and Dismemberment Insurance &
• Long-Term Disability
• 401k with the Museum contributing 5% at year-end (not matching every pay period)
• Three weeks PTO
• Salary range $68,000-$72,000

All employment offers are contingent upon passing a criminal background check. This position will remain open until filled.

To apply :

Please submit your resume and cover letter

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