Marketing and Communications Manager

JOB DESCRIPTION Job Description

The position manages the overall coordination, development, dissemination and reporting of marketing and communication information and content at the corporate level, as well as participates and represents the company in marcom initiative partnerships with company’s principal and network partners.

Initially, the role will focus on day-to-day tasks required to build, enhance and deliver marketing content, supporting website development, push collateral, electronic and social media campaigns, and other marketing and communications needs of the company.

Effective translation of initiative and project goals into value-added action plans and activities is essential. Position requires broad-based, generalist knowledge and exposure, with honed skills and the ability to drive platform, content, and strategy-specific effectiveness.

This managing position will report to and work from the corporate headquarter office in Baton Rouge. Successful performance in this manager-level role requires 45+ hours per week, an enterprising and entrepreneurial nature, the ability to work collaboratively with other business units, the leadership of subordinate staff, and the ability to manage time and set priorities effectively.

Pay : $70k - 95k per year DOE

Work Experience

• Develop marketing material to promote the products and services of the Company
• Organize and manage electronic and print collateral, as well as campaigns, to distribute marketing material, support product management outside sales efforts, and promote planning group objectives
• Measure and improve marketing content, reach and effectiveness across the organization
• Manage company website(s); Copy / Content, SEO, Branding, social media linking, Site Structure, Appearance / Aesthetics / Scripting, Navigation / Mapping, Hyperlinks, and Analytics
• Build and manage company social media presence; Source, schedule and publish content
• Maintain image, template and logo library for use in developing and supporting marketing efforts, both internal and external
• Act as primary liaison to inter-company and principal marcom committees / personnel / contractors to ensure program compliance and leadership
• Build and maintain industry knowledge via industry, trade and related associations, and publications specific to company business
• Maintain a fresh and current marketing skillset via professional associations, continuing education, and position and / or skill-specific publications
• Review all Principal product announcements and updates; Work with product managers to refine marketing materials and launch awareness and effectiveness campaigns
• Work with Management on company Total Customer Commitment’ initiatives and programs; Serve as permanent member on the TCC Committee
• Establish professional networks within and beyond the Impact Partner community
• Assist with production and development content in support of Executive Committee initiatives, events, sales and management meetings, and internal promotional items marketplace
• Work with Management to develop and deliver as needed Public Relations / Customer Press content
• Manage company product and service Line Sheets, and other representative collateral
• Work on long-range projects to optimize electronic commerce, brand awareness, customer relevance and company impact
• Develop internal / external promotional item vendor relationships; Manage promotional items marketplace
• Produce and maintain internal and external communications for disaster recovery, inclement weather, and other customer and company impacting emergency events
• Oversee production and deployment of company messaging for internal systems, including phone system on-hold’ messaging and other
• Oversee the design, production and management of event item collateral for sponsored events, trade shows and recruitment events;

Develop workflows and arrangements for scheduling, reserving and check-out / in of kits and collateral to ensure quality presentation and visibility

• Manage Marketing staff and any additional outsourced, contracted or internship-based providers
• Work with recruiting to fill open positions in department
• This job is demanding in terms of knowledge skills, commitment, and all other job-related qualifications. Urgency and pressure for prompt, accurate results are routine.

Multi-tasking and the ability to handle and manage interruptions is expected.

Regular and predictable attendance is essential for this position

Education and / or Work Experience

Education

• Minimum requirement of a Bachelor’s degree from an accredited education institution / program; Marketing, Mass Comm, and / or Digital Design preferred
• An Associate’s degree with significant work experience in the field may be considered
• Certification(s) in professional field are a plus

Experience

• Minimum 7+ years’ relevant work experience in marketing / branding / digital / CX / social media; Prior management experience in a marketing role desired
• Demonstrated experience in driving improvement through the organization via the marketing and / or communications function(s)
• Proficiency with website Content Management Software required; Experience with Kentico CMS a plus

Skills

• High level proficiency in MS Office applications; Word, Excel, PowerPoint, Visio, etc.
• Contemporary marketing techniques
• Marketing / Campaign / Publishing software advanced user; Adobe Creative Suite a plus
9 hours ago