Marketing Communications Strategist (part-time)

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Job ID

361949

Location

Twin Cities

Job Family

Marketing & Communications

Full / Part Time

Part-Time

Regular / Temporary

Regular

Job Code

8342CG

Employee Class

Civil Service

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About the Job

About the Job

Are you a communications and marketing expert who is looking to "stay in the game" rather than stepping away completely?

Or are you a freelancer looking for a steady income and work? The Marketing Communications Strategist is the part-time position for you.

This position plays a key role in strengthening the University of Minnesota Alumni Association's communications, brand image and reputation.

The Marketing Communications Strategist will provide comprehensive consultation and communications service to the Alumni Association's Engagement Team and their multiple initiatives to engage specific alumni audiences.

This role sits within the Communications team and reports to the Director of Communications. This person will serve as a central communications and marketing manager for the Engagement Team.

Salary range for this position is $30,000-$35,000.

The University of Minnesota Alumni Association offers flexible working options with a "go where the work is'' philosophy to remote work.

Specifics will be discussed during the interview stage.

Job Duties :

Communications, Marketing and Branding Strategist (25%)

• Serve as a communications liaison to the Engagement team and work closely with Alumni Association's internal and external partners
• Provide strategic communications and marketing direction to ensure Engagement team members have proper communications and marketing plans for their initiatives, which includes having the right messages that will be compelling to the key audiences
• Determine appropriate channels to fulfill a communications and marketing need or address an identified business challenge
• Assist with and maintain the Alumni Association's brand strategy, which is consistent with University brand standards
• Collaborate with the Engagement team members to establish metrics for their communications / marketing efforts
• Ensure effective communications and marketing tactics are followed from start to finish of the campaign
• Identify and resolve barriers to meeting communications and marketing objectives
• Provide leadership on identifying key audiences for the Engagement team's initiatives
• Contribute to strategic discussions around marketing and communications efforts

Editor / Writer (25%)

• Editing and proofreading Engagement team communications and marketing materials for grammar, punctuation, accuracy, etc.
• Establish and maintain editorial standards for owned channels
• Partner with Engagement team members to create creative communications and marketing materials that are compelling and high-quality
• Manage the "Stay Connected" section of the Minnesota Alumni magazine, which is dedicated to amplifying the Alumni Association's efforts to engage alumni quarterly
• Responsible for translating work into a project management system used by all Alumni Association staff
• Review, support and counsel the Director of Communications on assets created for key reputation initiatives

Maintains a dedication to the Alumni Association's goals that encourage equity and diversity 100% of the time.

Qualifications

Required Qualifications

• BA / BS degree in communications, journalism, marketing, art or related field
• Excellent writing, editing, grammar, spelling, and proofreading skills
• Experience writing for a variety of media
• Proficiency in MS Office

Preferred Qualifications

• Minimum of eight years of professional marketing / communications experience, including coordinating multiple marketing and communications initiatives
• Ability to think creatively
• Strong verbal communication skills
• Ability to handle multiple tasks
• Very detailed oriented
• Excellent interpersonal skills
• Outstanding project management skills
• Ability to use a project management system
• Experience following an institution's style guide

About the Department

The University of Minnesota Alumni Association (UMAA) fosters a lifelong spirit of belonging and pride by connecting alumni, students, and friends to the University of Minnesota and each other.

The association is driven by its values - loyalty, integrity, diversity, innovation, and continuous improvement - to be a credible, independent advocate for alumni and their University.

How To Apply

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions.

You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.

Diversity

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission.

The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.

To learn more about diversity at the U : http : / / diversity.umn.edu

Employment Requirements

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here.

Criminal convictions do not automatically disqualify finalists from employment.

About the U of M

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research.

Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St.

Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).