Marketing Data Operations Analyst

Summary :

The Marketing Data Operations & Technology team supports the underlying technologies, integrations and associated dataflows that power the go-to-market organization.

Client has an extensive marketing technology estate and we are undertaking a large-scale project to assess the implementation of the current technology stack against client’s ambitious growth plans, and enhancing operational efficiency.

Responsibilities :

• Record deduplication within the source data sources
• Record data enrichment : Delivering field-level updates within the source data systems
• Record ownership updates into the source data systems
• Data quality and health assessment(s)
• Openprise has lacked effective oversight, so we’re looking for an individual who is able able to :
• Effectively audit the active and inactive jobs within the current implementation.
• Identity and document the impacts of these data orchestration efforts. This will also require the knowledge of and ability to audit the use of data in connected systems, notably Salesforce and Marketo.
• Review connected data sources as well as targets and plan and deliver an approach to remove unnecessary data and implement and effective approach to managing data within Openprise, or other tools, moving forwards

Success for this initiative would include delivery :

• Clearly documented and delivered audit of the current Open rise implementation.
• Successful rebuild, and where appropriate, improvement of existing processes - with delivery focused on understanding and addressing future-facing business needs (either within Open rise, or other more appropriate technologies).
• Recommendations and delivery of a number of specific areas of data-orchestration. These processes will include, but are not limited to the below :
• Person level duplication and merging
• Supporting database health, quality and enrichment efforts.
• Account and lead matching
• Well-managed and documented data-orchestration efforts across client’s marketing technology stack

Skills & Experience :

• Required : Experience of managing and working with Open rise at a admin capacity for at least + years
• Required : Substantial experience of working with data (either directly, or via APIs) in client’s core-marketing technologies of Salesforce & Marketo
• Required : The individual will be able to demonstrate a strong analytical capability through their previous projects and / or roles
• Required : Experience of working in Snowflake / data warehousing solutions combined with a demonstrable knowledge of SQL.
• Required : Experience of working with business stakeholders to understand existing workflows, business requirements and translate this into solution design and delivery.
• Required : Strong critical thinker and problem solver, with an eye for detail
• Preferred : Pythons experience an advantage
• Preferred : Candidates with experience of integrating with analytics as well as data orchestration platforms (Openprise, FiveTran, Tableau, Datorama, Google Data Studio / Looker Studio).

Compensation :

The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).

Benefits and Ancillaries :

Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.

Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.