About The Role And Team
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eBay is seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go-to-market strategy for new buyer experiences on eBay.
This is a unique opportunity to become an integral part of the eBay marketing team working with the Buyer Experience product teams to reinvent eBay's flagship surfaces - eBay.
com and our mobile homepage experience - for over 135 million shoppers worldwide. This role will partner cross-functionally with product, design, research, marketing, communications, customer service, and market teams!
What You Will Accomplish
- You are responsible for the product value proposition narrative, messaging, and go-to-market strategy for buyer experiences on eBay, ensuring buyers' shopping success on the platform.
- You will approach go-to-market in a holistic manner to ensure buyers are delivered relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging.
- Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
- Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
- Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
- Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement.
Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle : development, launch, and optimization / expansion.
Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.
What You Will Bring
- 5+ years of experience in product marketing, with at least 3 years leading company-wide initiatives
- Strong track record of developing product and go-to-market strategies at ecommerce companies or within buyer-focused organizations at e-commerce companies
- Proven ability to drive innovation, execute projects with excellence
- Success working collaboratively with cross-functional teams and excellent communication skills
- Strong data analysis skills and experience with customer research techniques
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