Responsibilities
Social Media Strategy
- Develop and orchestrate a comprehensive social media strategy that aligns with the organization’s goals, vision, and objectives.
- Guide the integration of influencers and PNNL leaders into the overall social media efforts, coaching teams and supporting activities that intersect with social media throughout our organization.
- Create and socialize best-practice guidance and approaches for social media that support PNNL’s external communication’s messaging across all social media channels.
- Align the social media strategy with the News & Media team and the Institutional Communications team to support overall goals for External Communications.
Social Media Management
- Define, develop, and execute a content plan that articulates the relationship between the corporate social media strategy and individual strategies that incorporate social media as part of their campaigns or activities.
- Understand audience preferences to ensure the social media strategy resonates with stakeholders, using industry trends, emerging insights, and best-practices to guide recommendations.
- Develop awareness and build coalitions that are aligned in commitment to the social media strategy throughout the organization, helping various teams reach their goals while integrating activities into a cohesive effort and direction.
- Manage the reporting, planning, and documentation elements of the social media efforts, incorporating a strong business acumen and strategic communication perspective into the process.
Social Media Activation
- Design and develop key social media campaigns and recommendations that support the organization’s overall strategy and institutional goals.
- Form partnerships with internal stakeholders to provide strategic guidance on supporting the social media strategy effectively.
- Contribute to thought leadership on social media, stakeholder experience, and emerging trends.
- Create innovative and engaging social media content for all platforms and identify opportunities to showcase the people, culture, and science supports PNNL’s impact.
- Manage and lead best-practices for social media to incorporate accessibility, DEIA, and intellectual property requirements effectively throughout PNNL’s social media efforts.
Social Media Measurement
- Establish clear and measurable objectives for social media, benchmarking against industry standards.
- Define key performance indicators (KPIs) and other metrics to measure the effectiveness of the social media strategy to continuously optimize as needed.
- Be able to translate social media metrics into business metrics and outcomes, effectively communicating audience outcomes, business goals, and alignment of activity to specific impact metrics.
- Conduct social media metric reporting regularly to provide visibility and transparency into findings, progress, and areas of improvement.
Crisis Management
- Manage social media crisis or negative feedback in a professional and timely manner.
- Serve as a senior member of PNNL’s Joint Information Center
- Manage social media content and channels during a crisis communications scenario.
Qualifications
Minimum Qualifications :
- BS / BA and 7+ years of relevant work experience
- MS / MA and 5+ years of relevant work experience
Preferred Qualifications :
- Strong leadership and management skills, with an ability to lead diverse teams through influence as a key communications team member.
- Excellent interpersonal skills, with the ability to build relationships and collaborate effectively with cross-functional and multidisciplinary teams.
- Excellent communication and presentation skills, with the ability to convey complex ideas to stakeholders at all levels of the organization.
- Robust strategy and messaging acumen, including a track-record of being effective in this work at previous organizations.
- Expertise in conducting data analysis, including the ability to identify, collect and analyze data from various sources to draw relevant insights with social media strategy and external audiences.
- Strong ability to stay updated on the evolving social media landscape, industry trends and best practices in social media and communications.
- Understanding of and experience with crisis communications protocols and scenarios.
Additional Information
Not Applicable.
Testing Designated Position
This is not a Testing Designated Position (TDP).
30+ days ago