Social Media Manager

Responsibilities

Social Media Strategy

• Develop and orchestrate a comprehensive social media strategy that aligns with the organization’s goals, vision, and objectives.
• Guide the integration of influencers and PNNL leaders into the overall social media efforts, coaching teams and supporting activities that intersect with social media throughout our organization.
• Create and socialize best-practice guidance and approaches for social media that support PNNL’s external communication’s messaging across all social media channels.
• Align the social media strategy with the News & Media team and the Institutional Communications team to support overall goals for External Communications.

Social Media Management

• Define, develop, and execute a content plan that articulates the relationship between the corporate social media strategy and individual strategies that incorporate social media as part of their campaigns or activities.
• Understand audience preferences to ensure the social media strategy resonates with stakeholders, using industry trends, emerging insights, and best-practices to guide recommendations.
• Develop awareness and build coalitions that are aligned in commitment to the social media strategy throughout the organization, helping various teams reach their goals while integrating activities into a cohesive effort and direction.
• Manage the reporting, planning, and documentation elements of the social media efforts, incorporating a strong business acumen and strategic communication perspective into the process.

Social Media Activation

• Design and develop key social media campaigns and recommendations that support the organization’s overall strategy and institutional goals.
• Form partnerships with internal stakeholders to provide strategic guidance on supporting the social media strategy effectively.
• Contribute to thought leadership on social media, stakeholder experience, and emerging trends.
• Create innovative and engaging social media content for all platforms and identify opportunities to showcase the people, culture, and science supports PNNL’s impact.
• Manage and lead best-practices for social media to incorporate accessibility, DEIA, and intellectual property requirements effectively throughout PNNL’s social media efforts.

Social Media Measurement

• Establish clear and measurable objectives for social media, benchmarking against industry standards.
• Define key performance indicators (KPIs) and other metrics to measure the effectiveness of the social media strategy to continuously optimize as needed.
• Be able to translate social media metrics into business metrics and outcomes, effectively communicating audience outcomes, business goals, and alignment of activity to specific impact metrics.
• Conduct social media metric reporting regularly to provide visibility and transparency into findings, progress, and areas of improvement.

Crisis Management

• Manage social media crisis or negative feedback in a professional and timely manner.
• Serve as a senior member of PNNL’s Joint Information Center
• Manage social media content and channels during a crisis communications scenario.

Qualifications

Minimum Qualifications :

• BS / BA and 7+ years of relevant work experience
• MS / MA and 5+ years of relevant work experience

Preferred Qualifications :

• Strong leadership and management skills, with an ability to lead diverse teams through influence as a key communications team member.
• Excellent interpersonal skills, with the ability to build relationships and collaborate effectively with cross-functional and multidisciplinary teams.
• Excellent communication and presentation skills, with the ability to convey complex ideas to stakeholders at all levels of the organization.
• Robust strategy and messaging acumen, including a track-record of being effective in this work at previous organizations.
• Expertise in conducting data analysis, including the ability to identify, collect and analyze data from various sources to draw relevant insights with social media strategy and external audiences.
• Strong ability to stay updated on the evolving social media landscape, industry trends and best practices in social media and communications.
• Understanding of and experience with crisis communications protocols and scenarios.

Additional Information

Not Applicable.

Testing Designated Position

This is not a Testing Designated Position (TDP).