Product Marketing Associate

Job Description

The Product Marketing Associate will assist in the deployment of multi-channel marketing campaigns for our client's investment solutions across institutional and global wealth audiences.

This individual will work within the Product Marketing vertical and partner with Channel and Digital Marketing to define campaign strategies, execute tactics, and measure campaign success metrics.

This individual will also work directly with investment professionals, Sales, Legal & Compliance, and external vendors for campaign execution, while informing and consulting with Product Management counterparts.

This role operates in an outsourced capacity, servicing an asset management client of RRD.

Responsibilities :

• Actively maintain campaign calendar and ensure stakeholders are informed and considered
• Assist in the implementation of multichannel marketing plans
• Collaborate with external agencies, freelancers, and vendors to develop marketing materials for all active campaigns
• Ensure consistency of messaging, branding, and creative application across all Marketing channels in any given campaign
• Evaluate campaign performance across multiple KPIs and identify optimization opportunities
• Collaborate with partners across Product, Sales, Corporate Communications, Technology and within Marketing to ensure alignment across campaign approach and performance
• Maintain brand standards and oversee creative approvals for marketing materials
• Develop and present campaign performance reporting to senior leadership

Qualifications

• Bachelor degree in discipline related to functional work or role with 5+ years of relevant work experience, ideally in financial services
• Must be able consistently identify critical elements, variables and alternatives to develop solutions. Must be able to organize / prioritize existing resources and incorporate new information, as needed, to implement the most effective solutions.

Able to communicate clearly and courteously with those who need to know of decisions / actions / problems. Able to apply excellent business acumen and collaborative skills when resolving problems.

Able to apply excellent functional computer knowledge in utilizing Microsoft Windows, MAC, or other technical tools in completing assignments.

Able to apply expertise in all the tools or applications used to complete work assignments. Able to mentor junior level team members in the use of tools and / or systems in the position.

Must be able to modify communication style both formal and informal to match the appropriate level of the audience targeted.

Requires strong understanding of the impact of a message on the organization or customer.

• Knowledge of and interest in alternative investment product space preferred
• Experience with multichannel marketing preferred
• Ability to manage multiple concurrent campaigns, often on tight timelines, preferred
• Strong attention to detail preferred
• Demonstrable success in strategic marketing disciplines preferred
• Familiarity with Salesforce and Pardot preferred

Additional Information

The national pay range for this role is $73,500 - $120,800 / year. The pay range may be slightly lower or higher based on the geographic location of the hired employee.

The actual pay offered may vary based upon, but not limited to : education, skills, experience, proficiency, performance, shift and location.

In addition to base salary, depending on the role, the total compensation package may also include participation in a bonus, commission or incentive program.

RRD offers benefits including medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with match, life insurance and other voluntary supplemental insurance coverages, plus tuition assistance, maternity leave, adoption assistance, and employer / partner discounts.

LI-Hybrid

LI-RRD

RRD is an Equal Opportunity Employer, including disability / veterans