VP Marketing, Circulation and Commercial Operations

Location : Northern Kansas and / or Hybrid Remote

If you want to know about the requirements for this role, read on for all the relevant information.

Our Client :

Valley Vet Supply, founded in 1985 by veterinarians, is dedicated to providing the best products for livestock producers, equine enthusiasts, and pet owners.

As the premier cataloger and online retailer, Valley Vet Supply aims to be an authoritative source of quality products and information, anticipating customer needs and providing solutions with friendly, expedient customer service.

Summary :

The VP of Marketing, Circulation and Commercial Operations is a marketing strategist, customer insights expert, and circulation analyst all in one.

This leader will optimize catalog performance profitability while modernizing digital marketing technologies.

Essential Responsibilities :

• Develop comprehensive marketing plans and programs to achieve short-term and long-range sales goals.
• Establish strategic marketing goals for catalog sales to meet corporate objectives, increase market share, and enhance product profitability, while integrating web-based performance marketing campaigns.
• Master and continually optimize the annual circulation plan to ensure continued profitability, including projections of all segments for the coming year.
• Lead customer-focused marketing initiatives, deeply understanding the voice of the customer (VOC) and ensuring a customer-first communications strategy across the organization.
• Fully understand cooperative databases and complex list targeting techniques to enhance customer purchasing and performance.
• Optimize past successful marketing practices to increase revenue across a suite of products.
• Elevate and modernize the company’s tactical and strategic marketing strategy and analysis, driving on and offline product growth via segmentation targeting.
• Develop and execute comprehensive catalog marketing plans, both short and long-term, consistent with market demands and long-term goals.
• Create consistent customer marketing communications for highly segmented audiences, using deep customer transaction behavior analysis to predict and target future purchase behaviors.
• Manage and execute the entire marketing and brand design functions for both on and offline channels, aiming to increase repeat customer purchasing, satisfaction, and retention.
• Represent the company at industry trade shows, driving attendance and enhancing the brand footprint among competitors.
• Serve as a player / coach for the marketing team, managing and mentoring three direct reports within digital strategy, analytics, and branding design.

About You :

• 10+ years of relevant experience in multi-channel retail, cataloging, circulation, and web product marketing.
• Expertise in digital marketing, including web advertising, search, mobile, social, email marketing, and analytics.
• High level of business acumen, including financial management.
• Proven ability to consistently motivate the marketing team and organization to meet and exceed goals.

If you are a strategic DTC marketing leader with a passion for driving performance and innovation, along with a master class knowledge of catalog marketing, we encourage you to apply for this exciting opportunity with Valley Vet Supply.

Please contact : David Honig

David Honig

Partner

Chameleon Collection

David Honig

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