SEO/Digital Marketing Specialist

We are seeking a highly motivated and experienced SEO / Digital Marketing Specialist to join our SERVPRO franchise team.

In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our services and enhance our brand presence.

The ideal candidate will have a strong understanding of digital marketing strategies, excellent analytical skills, and a proven track record of driving measurable results in the digital space.

Position Responsibilities

Local Listing Management own all local SEO efforts including the management of directories, Google Business Profiles including setup, verification, updates of locations, SEO optimization, metric tracking, posting, Q&A, and review management.

Create Authority for all Map listings and ensure maximization of citation sources, reviews, and review management.

• Google Ads Management Manage Paid Listings, Google Guarantee, Google Ads, Pay Per Click Etc.
• Content SEO Source intakes for blogs relevant to our industry using original content and leveraging and collaborating with our Digital Marketing partners.

Conduct keyword / topic research, manage article workflows, optimize articles, and QA SEO elements, work with content writers on article improvement strategy, and report on article performance.

• Cost per Acquisition (CPA) : Optimize digital marketing campaigns to reduce the cost per acquisition while maximizing lead quality and volume.
• Website Optimization / Organic Listings provide website on-page SEO that includes metadata development, build website authority, content optimization, redirect management, optimization for search engine crawling and indexation, and internal link management.

Prioritize Directory Listings and Directory Listing Management. You’ll ensure the index is healthy and crawls are efficient and focused on the highest-value pages

• Site Auditing perform regular and detailed SEO audits of Company websites to identify SEO challenges and areas for improvement, including on-page, off-page, local, and technical elements as well as Core Web Vitals performance
• Analysis and Reporting monitor company web and offsite digital assets for progress toward ranking and organic traffic goals and providing reports and analysis explaining organic traffic trends as well as perform competitive and industry benchmarking.

Deliver accurate forecasts for how your channel(s) will drive the business. establish program KPI’s and drive execution to achieve quarterly revenue to support overall company growth targets

• Social Media Marketing Manage our digital marketing partners, and build out an engagement strategy for X (Twitter), LinkedIn, and Facebook businesses.
• Stay up to date with the latest SEO and digital marketing latest trends and best practices, and communicate those to key stakeholders
• Budget & resource management for the channel
• Create, guide, and manage channel reporting and underlying data structure

Position Qualifications

• B.S. or M.S. degree in a quantitative field and 5+ years of progressive experience in SEO, Search Marketing, Web Development, Content Marketing, or a related field
• Minimum of 3-5 years of experience in digital marketing, preferably in a franchise or service-based industry.
• This role requires an individual with strong technical background, excellent communication skills, and the ability to translate business / marketing needs to technical requirement
• Proficiency in digital marketing tools and platforms including Google Business Profiles, Google Analytics, Google Ads, Google Tag Manager, email marketing software, and content management systems.
• Experience with relevant SEO tools (ex : Botify, Screaming Frog, GSC, Brightedge, SEM Rush, etc.) and web analytics tools (ex : Google Analytics, Adobe, etc.)
• Strong analytical skills with the ability to interpret data, analyze trends, and generate actionable insights.
• Excellent written and verbal communication skills with a keen eye for detail and creativity.
• Proven track record of managing multiple digital marketing campaigns simultaneously and delivering measurable results.
• High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
• Flexibility to adapt to changing priorities and deadlines
• Ability to read, write, and troubleshoot basic JavaScript, HTML, and CSS is a plus
• Experience building pages and content in a Content Management System (CMS)
• Expertise in A / B and other testing methods and experience measuring SEO tactics via these methods

Skills / Physical Demands / Competencies

• Ability to repetitively push / pull / lift / carry objects
• Ability to work with / around cleaning agents
• Ability to successfully complete a background check subject to applicable law

Each SERVPRO® Franchise is Independently Owned and Operated.

All employees of a SERVPRO Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO Franchise.

SERVPRO Franchise employees are not employed by, jointly employed by, agents of or under the supervision or control of SERVPRO Industries, LLC or SERVPRO Franchisor, LLC (the Franchisor), in any manner whatsoever.

All Sample Forms provided by SERVPRO Industries to SERVPRO Franchises should be reviewed and approved by the Franchise’s attorney for compliance with Federal, State and Local laws.

All Sample Forms are provided for informational purposes and SERVPRO Franchises may choose whether or not to use them.

This is a remote position.

All employees of a SERVPRO® Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO® Franchise.

SERVPRO® Franchise employees are not employed by, jointly employed by, agents of, or under the supervision or control of Servpro Franchisor, LLC, in any manner whatsoever.