Chief Digital and Marketing Officer

Job Description

Job Description

At Affinity Plus every employee understands how their work affects our members experience and we strive to provide an experience that can't be found anywhere else. Great service starts with great employees and that is why we focus on providing not only the best place our members will ever bank but the best place our employees will ever work. Between our one of a kind culture, incredible benefits, and work / life balance; we believe you will feel the Affinity Plus difference.

Position Overview :

The Chief Digital and Marketing Officer (CDMO) is a visionary leader responsible for accelerating Affinity Plus’ digital transformation and brand relevance in a rapidly evolving financial landscape. This role unifies marketing, digital banking, youth engagement, onboarding and fintech strategy into a growth engine anchored in a caring, member-focused and data-driven experience with human-centered innovation.

Duties and Responsibilities :

Marketing, Digital Marketing & Brand Strategy

• Lead a unified, omnichannel enterprise marketing strategy across digital, physical and community channels—serving as a strategic growth engine that drives member acquisition, engagement and retention aligned with business objectives, competitive positioning and member lifetime value.
• Oversee brand equity, reputation management and market differentiation across all channels and member segments, reflecting organizational values of caring, integrity and learning to build emotional connection and trust.
• Champion a member-first culture where every touchpoint is designed to be helpful, authentic and aligned with our member’s financial journey.
• Drive marketing performance through advanced analytics, attribution modeling and campaign ROI optimization.
• Define success through measuring member trust, satisfaction and long-term value—not just conversions or impressions.
• Develop, Lead, and execute member communications, public relations, crisis response and outreach strategies that builds emotional connection and trust while managing reputational risk.
• Anticipate and respond to shifts in digital behavior—including conversational AI, voice search and predictive content delivery—to ensure marketing remains agile, contextual and member-centric.
• Design inclusive, personalized financial education strategies that support member long-term financial wellness, leveraging behavioral insights and member data.
• Manage external relationships, media strategy, and multimillion-dollar marketing budgets with accountability for outcomes.

Digital Banking (Experience) & Onboarding

Digital AI, Predictive Strategy & AI-Driven Marketing Optimization

Qualifications and Skills :

Workplace Environment :

Required Work Schedule :

Standard business operation hours with expectations to attend various meetings, conferences and additional professional events that may lie outside of normal business hours. Consistent and reliable attendance is a required essential function of this role to meet the needs of the department / team and organization.

Location :

The CDMO position is hybrid with an office based at our corporate headquarters in St. Paul, MN . There will be an opportunity to work virtually, however, regular onsite days will be expected for the first few months after hire and at least once weekly ongoing. Additional in-person days will be expected as needed for connections such as team, leadership and / or board meetings as well as branch visits and community events.

Compensation :

In alignment with our commitment to pay transparency, we are providing a good-faith estimate of the pay range for this position. This range reflects what we anticipate offering a successful candidate based on factors such as the role’s responsibilities, required qualifications, and relevant experience. The actual pay may vary depending on the selected candidate’s skills, experience, and other qualifications.

This position has a starting pay range of $258,200 - $342,150 annually.

Total Rewards :

Affinity Plus offers a comprehensive Total Rewards package that goes beyond base pay. In partnership with the State of MN Employer Group, Affinity Plus provides low-cost medical, dental and vision insurance coverage options. Additionally, Affinity Plus frontloads all sick time hours and a portion of vacation hours for all new employees, offers a variety of paid leave options, a monthly wellness benefit, and immediate 401K matching up to 5%. Our Total Rewards philosophy is designed to support your well-being and growth while fostering a fair and inclusive workplace.

Disclaimer

Applicants may be subject to a background and credit check. Employees in this position must be able to satisfactorily perform the essential functions of the position. If requested, Affinity Plus Federal Credit Union will make every effort to provide reasonable accommodations to enable employees with disabilities to perform the position’s essential job duties. As markets change and the Organization grows, job descriptions may change over time as requirements and employee skill levels evolve. With this understanding, Affinity Plus Federal Credit Union retains the right to change or assign other duties to this position.

Application Deadline

Affinity Plus Federal Credit Union accepts applications on a rolling basis.