FordDirect is hiring : Digital Advertising Sales Rep - EAST REGION in Columbus

The Digital Advertising Sales Rep (EAST) is a pivotal role, responsible for orchestrating the sales lifecycle from initial engagement to successful deal closure. This individual is charged with understanding prospective customers’ business challenges and objectives, subsequently crafting and presenting value-driven solutions to drive significant revenue growth and market expansion.

The candidate will have an in-depth understanding of automotive Digital Advertising applications, capabilities, workflows, and integration requirements needed and how these systems help dealers execute their business processes.

This role will carry defined sales targets and be directly accountable for achieving revenue goals within the EAST Coast Market by proactively driving product adoption and closing sales opportunities.

This is a field-based position and will require extensive travel covering the EAST Market Area.

Target candidates must reside within a 50-mile radius of a major metropolitan airport.

Essential Functions Partner with team members to identify dealer challenges and opportunities by providing Digital Advertising subject matter expertise, conducting demos and providing comprehensive guidance to accelerate sales cycles and secure commitments.

Conduct Dig Ad product demonstrations to showcase key features and functionalities and address customer questions and concerns.

Maintain in-depth knowledge of product and competitor offerings, research industry trends to stay current on emerging technologies and dealer needs and recommend enhancements to improve product offering.

Regularly review product / platform performance to identify trends, anomalies or issues and proactively communicate to the field team and other stakeholders on a consistent basis.

Create and deliver presentations to key stakeholders communicating product performance and dealer feedback.

Participate in trade shows and industry events to promote our products or services.

Give active feedback and insights from the market to the product, product development and marketing teams.

Collaborate with Sales Leadership to forecast sales pipeline, report on sales progress and adjust strategies to meet sales goals.

Track and manage individual territory sales metrics, providing timely updates to management.

Act as primary sales contact for assigned customers, maintaining regular interaction to expand business of assigned products.

Leverage CRM comprehensively to document sales activities, opportunities, and manage customer communications.

Travel Required (Approximate) : Extensive

Qualifications Experience Digital marketing / Digital Advertising (5+ years).

Experience with CRM systems and recording sales activity.

Financial management experience (i.e., revenue goals vs, actuals).

Pre-sales support or sales experience in an automotive-related environment (7+ years).

Experience in developing and executing sales strategies within a territory.

Skills, Knowledge, and Abilities In-depth background with Digital Advertising in an automotive retail environment.

Strong skills in pipeline management and closing sales.

Target-driven with a proven track record of meeting sales quotas and driving revenue growth.

Ability to influence and persuade customers to make purchasing decisions aligned with company objectives.

Understand and articulate how FordDirect’s integrations add value to a dealer’s operations.

Ability to derive insights from recommendations based on dealer budgets and ROI.

Knowledge of trends, technologies, and competitive intelligence related to assigned product area of expertise.

Proactively problem-solve and multitask while maintaining composure and attention to detail.

Follow-through mindset to uphold a ‘close the loop’ culture.

A positive approach to serving customers and providing exceptional customer service.

Ability to demonstrate good judgment, high ethics, and project a professional image.

Ability to work independently and as a collaborative team member with a positive ‘can do’ attitude.

The drive to identify and seize opportunities for continuous improvement as business needs change.

Excellent organization, flexibility and time management skills and the ability to work in a dynamic, deadline-driven environment.

Exceptional interpersonal and business communication skills (written, verbal, listening).

Proficient in Microsoft Office skills (Word, Excel, and PowerPoint).

Education Bachelor’s degree in Marketing, Advertising or equivalent combination of work experience and education

Benefits and Pay Base Salary is $85k + commission. Actual compensation may vary due to factors such as experience and skill set (e.g., if an applicant far exceeds the minimum and preferred qualifications for the role). Benefits include medical, dental, vision, and ancillary benefits like pet insurance and legal services, and Summer ½ Days on Fridays. We offer 401(k) retirement plan with an employer match; a myriad of rewards and recognition programs; generous holidays and paid time off, including paid time off between Christmas and New Year’s Day and paid time off to volunteer and serve your community.

FordDirect is an Equal Opportunity Employer.

#J-18808-Ljbffr