What makes this a great opportunity?
As the Senior Director of Jim Beam at Beam Suntory, you will be a key leader in shaping the marketing strategies that drive our brands’ success in a highly competitive market and category.
Reporting directly to the Vice President of American Whiskey for the US, you will act as the P&L owner for all Jim Beam Family which comprises one of Beam Suntory’s largest US sales priorities.
You will lead a team of 4 -5 and be responsible for the delivery of our Annual Operating Plan for your brands, including budget planning and deployment guardrails, and the brand P&L.
You will help the brand portfolio achieves sales, consumption, and share objectives for the Franchise. You will also serve as the key point of contact for any Jim Beam related questions that come from the Global Brand House.
Location : New York, NY or Chicago, IL
Role Responsibilities
Lead development, deployment, and financial delivery of Annual Operating Plan across the Jim Beam portfolio
o Lead the US Jim Beam portfolio strategy (JBTDs, strategic imperatives)
o Lead performance management, evaluation, diagnosis, and associated action planning
o Lead identification and evaluation of risks / opportunities through S&OP
o Accountable for raising any above-threshold variations to plan
o Partner with Field Marketing, business intelligence, and Commercial Marketing to maximize BI effectiveness, address gaps in planning, and support delivery of commercial P&L.
o Develop & align on gap fill programs when there is a void in national programming or commercial timelines can’t be met
o Determine budget allocation at GBU level, owning GBU brand budget broken out by market
- Serve as first point of contact for the Global Brand House Managing Director for all US portfolio needs / question areas related to Jim Beam
- Lead the in-market execution of new product launches partnering with commercial marketing to plan and execute retail programs;
- provide support for future pipeline development partnering with innovation and global brand house team to ensure proper insights, ideation, positioning and subsequent transition to brand team for launching;
partner with insights and commercial teams to ensure KPIs for success are defined and tracked
Lead U.S. wide programming and experience development, including :
o Define and develop end-to-end national programs for brands, including strategic oversight of brand media planning and execution (w / support from Media planning team)
o Core leader on Creative Review Team (CRT) in development of Global Experience Blueprint
o National alignment with key national customers both in-store, eCommerce, and Third Party (3Ps)
Build robust programming that drives portfolio growth and works both nationally and at a local level
o Build and develop national and local sponsorship strategy
o Spend time in the market / s and consistently seek feedback from Field Marketing, Distributor, and Consumer to gain understanding of needs, trends, customer expectations and the competitive landscape
o Ensure timely communication flow to the Field Marketing team, and commercial marketing teams around important marketing updates
Ensure consistent and cohesive asset development process :
o Manage iterative process of where and who is defining / developing assets between Global Brand House and North America Marketing
o Own agency relationships needed to facilitate adaptation and / or execution of local or portfolio asset and program needs
o Provide detailed marketing briefs to Commercial Marketing team to ensure delivery of all portfolio assets through the buy
o Define U.S. portfolio insights learning agenda for Jim Beam in conjunction with global insights and dedicated insights resource
o Define the US social strategy and content requirements working with the Global Brand House
- Plans and directs performance of 4-5 reports : motivates employees, assists in goal setting, provides development opportunities and performance feedback, addresses issues and resolves problems.
- Creates a high-performance culture that instills integrity, creativity, teamwork, insight and excellence throughout the marketing organization.
Qualifications
- 14+ years consumer marketing experience with premium, luxury goods, packaged goods or services
- Experience leading a large, iconic priority brand in a local market within a matrixed organization and a large brand budget
- MBA preferred
- Proven ability to execute flawlessly on brand / marketing projects that align with overall Brand strategy
- Strong understanding of how to build brands that intersect with culturally relevant moments and touchpoints for today’s modern consumer
- Self-starter with an ability to manage through ambiguity and transformation in a new strategic role within the organization
- Experience repositioning of brands locally
- Demonstrated experience in working across and up, within the organization, gaining credibility amongst peers, managers and other commercial leadership
- Strong collaborator across teams and functions
- Proven ability to analyze and diagnose brand and market performance
- Experience working in or with commercial sales or field marketing is a plus
- Multicultural marketing experience is a plus
- Experience with beverage alcohol industry and / or three-tiered distribution system a plus (soft drinks, beer, and other wholesale-distributed products)
- Flawless communication skills in writing, meetings, and presentations
- Demonstrated personal characteristics to be brand evangelist to local teams
- Experience directing and managing multiple agency partners is preferred.
- Prior people management experience is required
If based in NY, the salary range for this role is $200k-$245k, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits.
The salary range is commensurate with the candidate’s location, experience, and skillset.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected.
Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law.
All recruitment and hiring decisions are based on an applicant’s skills and experience.
Nearest Major Market : Manhattan
Nearest Secondary Market : New York City
Job Segment : Branding, Performance Management, Field Marketing, Business Intelligence, MBA, Marketing, Human Resources, Technology, Management
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