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Influencer Marketing Manager (m / w / d) Job at DOONAILS in Richmond

Influencer Marketing Manager (m / w / d) Job at DOONAILS in Richmond

MediabistroRichmond, VA, United States
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Hi, wir sind Doonails! Als Beauty-Start-Up bieten wir die besten Maniküre-Lösungen für perfekte Nägel von zu Hause aus. Unsere Mission ist es, eine individuell passende Maniküre Routine zu entwickeln, denn bei uns gibt es kein „Einheitsprodukt“ für alle. Wir suchen eine : n Influencer Marketing Manager mit Erfahrung im E-Commerce und / oder der Beauty Branche.

Overview

In dieser Rolle bist du verantwortlich für die operative Steuerung und Weiterentwicklung unserer Influencer-Marketing-Aktivitäten. Du bringst Erfahrung aus dem E-Commerce mit und kennst dich idealerweise bereits im Beauty-Segment aus. Mit einem monatlichen Budget von mind. 50k € setzt du Kampagnen zielgerichtet um und fungierst als verbindendes Element zwischen Creators, unserem Marketing-Team und der Brand.

Responsibilities

  • Eigenständige Planung, Steuerung und Durchführung von Influencer-Kampagnen (Paid & Organic), inkl. Budgetverantwortung (50k+ mtl.), Reporting und termingerechter Veröffentlichung
  • Briefing, Koordination und Betreuung von Kooperationen

Kooperationen & Relationship Management

  • Aktiver Aufbau, Pflege und Weiterentwicklung von Beziehungen zu Creators
  • Nutzung deines eigenen Creator-Portfolios zur schnellen Aktivierung neuer Kooperationen
  • Verhandlungen für faire und nachhaltige Deals und Beziehungsarbeit auf Augenhöhe

    • Produktion & Creative Development

  • Enge Zusammenarbeit mit Creators bei der Content-Produktion
  • Input und Ideenentwicklung für kreative Kampagnen und Co-Creations
  • Sicherstellung von qualitativ hochwertigem, markenkonformem und performance-orientiertem Content
  • Monitoring & Analyse der Kampagnenperformance sowie Ableitung von Learnings für zukünftige Aktionen

    • Das bringst du mit

  • 2–4 Jahre Berufserfahrung im Influencer Marketing, idealerweise im E-Commerce und Beauty-Bereich
  • Erfahrung im Umgang mit mittleren bis großen Budgets (50k+)
  • Kommunikationsstärke & Empathie im Umgang mit Creators
  • Organisationstalent, Hands-on-Mentalität und Freude daran, Projekte voranzubringen und umzusetzen
  • Plattformkenntnisse : Instagram, TikTok, YouTube (Pinterest von Vorteil)
  • Nutzung und Steuerung relevanter Tools (z. B. Storyclash, Linkster)
  • Begeisterung für Beauty, Trends und Community-Building

    • Was wir dir bieten

  • Ein echtes Ownership-Rollenprofil mit viel Gestaltungsspielraum
  • 1.300 € Weiterbildungsbudget pro Jahr für deine persönliche Entwicklung
  • Teamevents in ganz Europa – weil ein starkes Team alles ist
  • Nilo Health – mentale Gesundheit ist uns wichtig, dein Zugang ist inklusive
  • Co-Working-Space oder Homeoffice-Ausstattung – wir übernehmen die Kosten
  • Workations auf Zypern
  • 100% Remote in Deutschland

    • Ready? Wir freuen uns auf dich!

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