Associate Media Manager, Brand

Responsibilities

and Accountabilities

• Media PlanningResponsible for management of day-to-day communication with external agency partners to support the launch of new media programs across brands Support media campaign planning, activation, and optimization across all media tacticsPlan media budgets across a wide variety of media channels including national and retail TV, OLV, display, social media, promo, search and in-store Lead media capabilities evaluations and provide recommendations for future spend
• Media MeasurementOutline measurement goals for media spend across media partnersTranslate data into actionable insights, identifying opportunities and risksAssess media performance on key traditional and e-commerce metrics metrics (ROAS, iROAS, influenced sales) and communicate impact of programs by brand to the broader organizationMonitor daily pacing and performance across national and retail media partners, offering analysis and optimizations to brand media managers Responsible for aggregating all partner level performance reports, communicating key themes and optimizations to cross-functional partners Pull ad hoc reports for brand media managers to showcase media effectiveness
• Creative StrategyCreative approach and execution for paid media across multiple media channelsSupport creative process flow for national media : initial requests, feedback, internal & external reviews, deploymentLead process for creative optimizations & testing strategies, including A / B testing
• Strategic CollaborationWork with cross-functional teams including Brand, Sales, & MarCommCombine brand insights with sales priorities & deploy into media investmentsPartner closely with agency to define and deliver on campaign KPIs, closely monitoring programs Educate partners on the changing landscape of digital & retail media

Working Location : Hybrid

This role is located at the Lakeville, MN Corporate officeTypical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid

Qualifications

Education

BA required. Marketing, Communications, or Journalism preferred.

Experience

• 2-5 years marketing, media planning, and / or strategy experience
• Digital experience on agency or client side required
• Great attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
• Transparency : are direct, factual, and straight-forward
• Flexibility : ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
• Critical thinker with strong, proven analytical skills
• Detail oriented with excellent organizational skills
• Experience in multiple digital media channels, search, programmatic and social experience preferred
• The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
• Excellent written, communication, and presentation skills
6 days ago