Job Description
Job Title : Senior Product Marketing Specialist
Location : Boston, MA & New York, NY
SS&C Eze is seeking a Senior Product Marketing Specialist to join the Solutions Marketing Team . We are looking for a self-motivated, independent and personable candidate to join a dynamic team of product marketers responsible for promoting our product offerings internally and externally to achieve revenue growth and business success.
In this role, you will have the opportunity to drive and build winning marketing strategies for one of our leading investment technology solutions for global alternative managers.
You will be responsible for designing, developing, and executing integrated marketing campaigns targeting the alternative managers market to help drive marketing efforts designed to promote and support the growth of the platform.
Why You Will Love It Here!
Flexibility : Hybrid Work Model & a Business Casual Dress Code, including jeans
Your Future : 401k Matching Program, Professional Development Reimbursement
Work / Life Balance : Flexible Personal / Vaca tion Time Off, Sick Leave , Paid Holidays
Your Wellbeing : Medical, Dental, Vision, Employee Assistance Program, Parental Leave
Diversity & Inclusion : Committed to Welcoming, Celebrating and Thriving on Diversity
Training : Hands-On, Team-Customized, including SS&C University
Extra Perks : Discounts on fitness clubs , travel and more!
W hat You Will Get To Do :
- Manage integrated product marketing programs from inception to execution
- Be the expert on our target audience, who they are, how they buy and their key buying criteria
- Understand the sales process and help develop compelling content to enable sales
- Aligning messaging across content, collateral and sales tools to match our clients’ primary needs
- Execute marketing plans and campaigns to support product roadmap and strategic priorities
- Develop high-impact sales tools such as product sheets, white papers, web content, videos and business cases to articulate the benefits of our products to both prospects and current clients
- Partner with product leads to communicate and develop positioning and value propositions
- Assist with managing relations with key industry analysts
- Drive data-informed go-to-market planning and execution for business solutions in support of awareness, market-share and revenue growth objectives
- Develop compelling content with storylines for taking products to market
- Generate new ideas for thought leadership pieces to help drive lead generation
- Work across sales, marketing, and product teams to establish product positioning and messaging and ensure company-wide alignment.
- Partner with Strategic Partnership and Sales Development to build integrated, outcomes-driven marketing plans that build awareness, preference, and engagement among newly accessible financial professionals resulting from firm launches, mergers, and product suite expansion
What You Will Bring :
- Strategic product marketer with 4-7 years of experience with SaaS / Cloud solutions ideally within the fintech
- Understanding of the personas across alternative managers’ investment operations and their pain points
- Demonstrated ability to understand the buyers journey and the most effective types of content for each stage
- Experience working as part of a truly digital marketing strategy
- Ability to understand complex concepts and deliver a messaging platform that differentiates our solution in a highly competitive marketplace
- Familiarity with the Pragmatic Marketing Framework approach and how it’s applied to product marketing efforts
- Excellent relationship management, project management, and communication skills
- Ability to manage a marketing program from conception through execution
- Prove experience as a self-starter who is comfortable in a fast-paced, continually evolving environment
- Experience with Adobe Creative Suite
- Proficiency in Microsoft Excel, PowerPoint, and Excel
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