Job Description
Job Description
Join Our Team as a CRM Marketing Director at Medi-Weightloss
Position : CRM Marketing Director
Department : Marketing
Reports to : Senior Vice President, Marketing
Location : Tampa, FL (Corporate Office)
Full-Time
Are You Passionate About Creating Impactful Customer Journeys and Driving Marketing Success? We Want You!
At Medi-Weightloss, we’re committed to transforming lives through our comprehensive weight loss programs, and we’re looking for a dynamic CRM Marketing Director to lead our efforts in optimizing the patient experience.
This is your chance to join a team where your expertise in customer relationship management and lifecycle marketing will directly influence patient satisfaction, engagement, and retention.
Why Medi-Weightloss :
- Inspiring Mission : Be part of a team dedicated to improving lives through health and wellness.
- Collaborative Culture : Join a supportive team environment where your work is valued.
- Professional Development : Grow with us through continuous learning and career advancement opportunities.
Key Responsibilities :
As the CRM Marketing Director at Medi-Weightloss, your role will be pivotal in ensuring that each stage of the patient journey is optimized for success. You will :
CRM / CLM Marketing Strategy and Implementation : Enhance and define patient journey stages, creating initiatives for each.
Own the development, implementation, and continuous improvement of CRM / lifecycle marketing across the entire customer journey.
Oversee the execution of marketing automations from simple to complex.
CRM / CLM Marketing Technology Ownership : Manage day-to-day CRM Marketing operations, ensuring that campaigns are deployed as planned.
Evaluate technology needs, recommend, and lead the integration or roll-out of new solutions. Troubleshoot issues and optimize processes for maximum results.
- CRM / CLM Creative Project Management and Contribution : Contribute to copywriting and messaging content, proofread and approve CRM Marketing touchpoints, and manage creative projects related to CRM initiatives.
- Customer Insights (VOC) Lead : Gather and leverage customer insights to inform marketing strategies and improve the overall customer journey.
- Marketing Leadership : Act as a subject matter expert on CRM Marketing capabilities, providing training and support to cross-functional teams.
Collaborate closely with marketing, IT, medical affairs, and operations to ensure alignment with overall business goals.
Contribute to meetings, reports, and presentations.
Qualifications :
- Bachelor’s degree in marketing, advertising, or a related field.
- 7+ years of experience in lifecycle marketing, CRM management, and / or marketing automation, with hands-on campaign execution.
- 2+ years of management experience, including leading teams of writers and email specialists.
- Proficiency in marketing automation tools and CRM systems.
- Strong understanding of customer behavior and segmentation.
- Excellent communication and collaboration skills.
- Exceptional organizational and project management abilities.
- Strong analytical skills with a data-driven approach to decision-making.
- Experience in creative project management and overseeing creative concepts.
- Familiarity with A / B testing, conversion rate optimization, SMS, and push notification marketing.
- Optional : Experience with HTML for email design.
Benefits :
- Competitive salary
- Health insurance
- Retirement savings plan
- Paid time off
- Professional development opportunities
- Discounts on products and services
- Hybrid work schedule
Ready to lead the charge in optimizing the patient journey at Medi-Weightloss? Apply now for the CRM Marketing Director position.
Join us in our mission to empower lives through health and wellness, and make a lasting impact through innovative CRM strategies.
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Join Our Team as a CRM Marketing Director at Medi-Weightloss. At Medi-Weightloss, we’re committed to transforming lives through our comprehensive weight loss programs, and we’re looking for a dynamic CRM Marketing Director to lead our efforts in optimizing the patient experience. As the ...
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