Senior Market Research Manager, Creative Excellence

Job Description

What makes this role important at Ipsos :

As a Senior Account Manager, you will manage and execute advertising research projects at varying stages of the development cycle for leading brands across diverse industries.

You will collaborate with the broader team to uncover and communicate key insights and actionable strategies to help shape future advertising campaigns.

Our Creative Excellence team supports and advises clients through the entire creative process to reach their business goals - from first insights into the big idea, from early concepts into final versions, and even monitoring the impact post launch.

What you can expect to be doing :

• Provide consultation to help clients understand how consumers respond to advertising with the intent of guiding the creative development process
• Lead the design of research projects to address specific client communication strategy needs
• Manage and coordinate advertising research projects from initial proposal to results delivery including costing, proposal & study design, questionnaire development, data analysis, interpretation of results, and preparation of final deliverables.
• Liaising on a regular basis with all key internal operations groups (data collection, data processing, and analytics) to ensure that reliable results are delivered to client in a timely, cost-efficient manner
• Build and maintain relationships with clients by responding to queries, providing updates per client requests, ensuring expert advisory and thought leadership with support from senior members
• Manage the input of project details into our internal costing system, ensuring alignment with given research target specifications
• Manage and mentor a direct report
• Foster internal collaboration to deliver flawlessly
• Exercise strong leadership skills in interactions with clients and with other teammates

This might be the job for you if you have :

• Completed Bachelor's Degree, Master's level education an asset
• 4-5 years' experience
• At least 3 years of market research experience, advertising or media experience is an asset
• A passion for creativity and advertising with an innate curiosity about human behavior. We are looking for folks who are driven by a desire for deeper understanding, at every level
• Superior organizational skills, unflagging attention to detail & demonstrated commitment to accuracy and completing task in a timely manner
• Comfortable with reading, interpreting, and finding insights in data
• A knack for storytelling and extracting the 'so what' for clients to make the best decisions for their creatives based on their business objectives
• Ability to manage multiple projects simultaneously while maintaining a strong client service orientation
• Strong project management skills, particularly in ensuring that projects are executed efficiently within the stipulated timeline and budget.

A knack for strategic planning, adept financial acumen, and an understanding of budget constraints

• Highly motivated, self-directed & possess a driven personality capable of working within tight deadlines
• Thrives within a team environment
• Excellent written & verbal communication skills with well-developed interpersonal and presentation skills
• Advanced proficiency with MS Office Suite; specifically, MS Excel and MS PowerPoint

If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!

In accordance with NY / CO / CA / WA law, the estimated base salary range for this role $90,000 to $99,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and / or certifications.

What's in it for you :

At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit :

Why Work at Ipsos US

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives.

For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world.

This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish.

Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

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About Us

Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years.

With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights.

Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets.

And we're proud to share we've received our Great Place to Work Certification in 2022 & 2023!

About the Team

The Creative Excellence Service Line helps our clients attain best-in-class advertising that drives business results. We do this by aiding Creative Development (help with creating advertising), Creative Assessment (help with assessing advertising and providing guidance to improve it) and Creative In-Market (ad tracking once the advertising is launched).