Development, Community Relations & Marketing Specialist

PURPOSE OF POSITION

If you are interested in applying for this job, please make sure you meet the following requirements as listed below.

This position is responsible for promoting the company via a variety of channels in order to build the company brand, support the company culture, and attract employees, clients, donors, and strategic partners.

Essential Duties

• Key Responsibility Area (35%) : Website & Social Media
• Implementation and maintenance of all aspects of the interactive website.
• Development of all website concepts and content, update site copy.
• Optimize and maximize the vitality of the website by analyzing the analytics and making appropriate adjustments.
• Research and maintain website blog.
• Welcome new professional employees, introduce the department, develop their biographies, coordinate photography, and post on the website in a timely manner.
• Act as liaison with vendor(s) to communicate, problem solve and learn with respect to website enhancement, coding issues, fixes, etc.
• Promote fundraising and PR events.
• Key Responsibility Area (30%) : Marketing & Public Relations
• Develop and deploy branding campaigns.
• Develop promotional campaigns for various service areas.
• Design, develop, update, and order flyers, posters, brochures, and other marketing materials as needed.
• Manage, promote, and further develop Sensory Friendly Restaurant Program.
• Write ad copy for video and radio ads.
• Manage, update, and analyze Google AdWords.
• Plan and arrange video projects.
• Plan and arrange radio spots.
• Research PR and community partnership opportunities.
• Purchase all promotional items and apparel and replenish as needed.
• Compose new pieces; provide visually appealing layout, proof, and finalize Anova's quarterly e-newsletters.
• Key Responsibility Area (15%) : Community Outreach
• Work to support, promote, and assist Executive Management in their roles as the ambassadors for the organization.
• Research and exploit all press and media exposure opportunities to promote company news, events, and activities as appropriate.
• Draft, post, and follow up with press releases for all company news and events as appropriate.
• Calendar, register for, and organize all materials for events such as parades, walks, and symposiums on behalf of Anova.
• Research and submit potential awards and nominations for local non-profits, schools, community professionals, and others as appropriate.
• Establish relationships with key community members and organizations.
• Coordinate and manage the set-up of promotional booths at school and community events.
• Photograph and promote company and development activities.
• Maintain photo archives and ensure client photo releases are on file.
• Act as liaison with copy vendor(s).
• Encourage parent involvement in Parent Association activities.
• Key Responsibility Area (15%) : Event Planning
• Create and manage the timeline, program, and task list for all Anova-hosted events.
• Negotiate costs and services with vendors; book event space, arrange food and beverage, order all supplies / decorations, coordinate audiovisual equipment & operation.
• Organize and lead collaboration with the management team on event concept, graphic design / production / printing, and event marketing.
• Secure volunteers; manage the staff and volunteers working at the event.
• Manage on-site production and clean up for events as necessary.
• Solicitation of donors; in-kind donations, and gratitude follow-up.
• Key Responsibility Area (5%) : Administrative
• Ensure adherence to Anova's policies and procedures and other governing agency regulations and standards as appropriate at all times.
• Complete activities relevant to this position as required by the California Department of Education pursuant to maintaining certification as a Non-Public School / Agency.
• Ensure that all work is accurately recorded and rendered in Central Reach on a daily basis and that your work schedule is evaluated and locked timely according to Anova's policies and procedures.
• Complete and submit all administrative paperwork in an accurate and timely fashion.

Knowledge, Skills & Experience

• Minimum Education required : BA degree in English, Journalism, Marketing, Advertising or a related field or equivalent experience.
• Minimum Experience required :
• Two years recent corporate marketing / PR department experience
• Two years website and social media experience
• Two years transferrable professional writing experience
• Non-profit experience strongly preferred.
• Skills Required (technical) :
• Superior writing skills
• Basic knowledge of marketing principles
• Basic knowledge of public relations principles
• Ability to proactively seek out and pursue PR opportunities
• Proficiency in MS Office & Adobe Design
• Current working knowledge of web design and HTML
• Strong creative design / layout & composition skills
• Strong proofreading skills
• Basic photography skills
• Adobe Creative suite skills
• Skill gathering and analyzing site analytics
• SEO skills preferred.
• Skills Required (non-technical) :
• Exceptional interpersonal and relationship-building skills
• People person : proactive interaction with parents, people, entities, donors, etc.
• Outstanding communication skills
• Demonstrated success managing detail
• Occasional evening and weekend work required; willingness to travel as needed
• Able to organize and track a wide variety of concurrent activities
• Ability to evaluate / develop processes and suggest improvements to operations.

Additional Job Data

• Financial Responsibility and Authority : Responsible for conservation and care of company funds in the course of job. Follows basic budget for department.
• Supervisory : none
• Typical Working Conditions : Normal office environment, constant interruptions, noise, onsite at events and meetings.
• Equipment Used : Computer, telephone, scanner, copier.

PHYSICAL REQUIREMENTS (O occasionally, F frequently, C constantly)

• Lifting / carry to 30 pounds F
• Keyboarding C
• Reach overhead O
• Kneeling, pushing / pulling, squatting, stooping, standing - O
• Sitting - C
• Driving O
• Standing all day - O
• Repetitive motion Hands (typing)

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