Vice President Sales & Marketing
The position serves as the primary Sales Executive for the corporation and is responsible for directing a team of facility Sales professionals to meet / exceed Sales goals through new business development and maintenance of customer relationships.
This position serves as a liaison between the facility Sales directors and professionals in the community.
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
Job Specific Responsibilities
- Develops and implements quarterly Sales plans designed to achieve budgeted referrals.
- Conducts sales calls to existing and potential referral sources with facility Sales directors.
- Establishes and cultivates professional relationships with referral sources in order to generate repeat referral opportunities.
- Monitors and seeks out managed care opportunities and works with NHS Director of Managed Care Services to cultivate same.
- Ensures that facility reports are completed weekly.
- Attends conferences and professional seminars as requested in order to promote each facility.
- Provides input to Sales budget from both corporate and the facility standpoint.
- Demonstrates knowledge of the hospital and marketplace in order to stay abreast of healthcare changes and / or trends.
- Performs competitive analysis of competitor facilities on periodic basis.
- Performs referral analysis and understands market to strategize appropriately.
- Coordinates presentations and tours of the facility to potential referral sources when appropriate.
- Educate and supervise facility Sales directors on new information and updated sales techniques.
- Plans and holds regularly scheduled company Sales meetings.
- Performs Sales duties in cost effective manner and ensures that each Sales director maintains cost containment.
- Maintains knowledge of community resources.
- Effectively, timely and accurately reports and / or communicates activities, progress, issues and / or concerns to President.
- Manages corporate customer database tool and ensures necessary adoption by the field.
- Demonstrates knowledge and awareness of licensing regulations and third party payor information.
- Develops programs with facility Sales directors, clinical, nursing and medical directors to market specific diagnosis based services.
- Assists in coordinating all special projects and other integrated Sales efforts for the corporation.
- Performs other duties as assigned.
EducationPOSITION QUALIFICATIONS :
Bachelors degree required.
Experience
- At least 5-10 years experience in a hospital or health care related field is required.
- Background experience with case management or referral development is required.
- A strong background in client services and relationship management is required.
- Experience developing Sales plans for new hospital(s) / territories is required.
Licensure / Certification
None required.
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