Discoverability Manager, Organic Search (SEO) Job at VML in Kansas City

Who We Are :

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

What We're Looking For :

A Discoverability Manager, Organic Search at VML executes organic search analysis, discovery, execution and performance reporting of search engine optimization strategy and deliverables for clients. This role is responsible for developing and implementing comprehensive Organic Search strategies, conducting in-depth analysis, and providing expert recommendations to improve online visibility and performance for clients. It is an important role to the agency as it directly drives client success through enhanced organic search presence, contributing to business growth and maintaining the company's reputation for delivering cutting-edge digital marketing solutions.

What you'll do :

• Provide strategic recommendations for improving Organic Search on websites in various stages of development
• Conduct keyword research utilizing leading industry tools
• Analyze and optimize on-page Organic Search signals like titles, descriptions, copy, images, internal links
• Create and deliver monthly organic search performance reports
• Conduct comprehensive Organic Search site audits and competitive analyses
• Provide Organic Search recommendations for non-website digital assets like video Connections, social media profiles, local listings, vertical directories and others
• Evaluate and present organic search findings and recommendations for implementation
• Document client history, processes, contact information, major initiatives, past recommendations and projects, and site changes
• Effective and persuasive presentations (verbal and written) for teams and clients
• Work with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success
• Help global clients expand their knowledge and use of search engine optimization and drive internal client user adoption
• Provide guidance to the agency and client on the implementation and use of white hat Organic Search strategies
• Attend meetings with other company functions necessary to perform duties and organizational development
• Stay current on the constantly changing search and technology industry and inform clients about new industry developments that impact them
• Working independently across client tasks; connecting with Senior team members to advise, as necessary
• Collaborating across departments to ensure appropriate inclusion at the correct times in the process for client work
• Ensuring that VML delivers cutting edge, high-quality Organic Search work that is of consistently high caliber and customization to each client's needs
• Staying current on rapidly changing industry standards and pushing clients to implement their best search work
• Navigating multiple dependencies on technology, content creators and other Connections in order for search work to be effective
• Leverage automation tools to find efficiencies in the work that is completed
• Producing thought leadership pieces like POVs and industry news round-ups
• Developing case studies based on past work for new business initiatives and to validate client relationships

Who you are

What you bring :

What we offer :

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$45,000-$100,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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