Digital Marketing Manager
Nutanix is looking for a rockstar digital marketing pro to manage strategy and execution of paid media lead acquisition campaigns.
The ideal candidate will have a perfect mix or right and left brain for creative ideation and strategy and technical prowess and execution.
The role includes ownership of key paid advertising channels including paid social, SEM, display, programmatic, native, and email.
A perfect candidate will have :
- Experience with paid social media platforms including Facebook, LinkedIn, and Twitter. International platforms are a plus.
- Deep understanding and experience with programmatic media buying and display marketing to highly targeted audiences
- Extensive search / PPC experience
- Strong analytics background and ability to critically analyze and leverage performance data to measure and optimize campaign performance
- Thorough understanding of marketing automation and CRM systems (Marketo and SalesForce.com preferred)
- Experience with strategy development to drive relevant traffic to the company web properties
- Skilled in audience segmentation and persona targeting
- Experience with Adobe Cloud is a plus
Requirements
- 3+ years experience in a similar role
- Excellent analytical and reporting skills
- Experience running global online lead generation campaigns for enterprise B2B audiences preferred
- Experience managing external agencies and vendors, as well as partnering cross-functionally with internal teams
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