Brand Copywriter

Department : Kellogg Brand

Salary / Grade : EXS / 7

Job Summary :

Reporting to the Associate Director, Copy and Content Strategy, the Brand Copywriter is responsible for developing compelling narrative that inspires future business leaders through real-world, authentic storytelling - in earned, owned, paid and shared media.

From social to digital ads to video scripts, the copywriter's work will connect deeply with prospective students, current students and alumni to reveal the essence of our collaborative and ambitious community.

They will interpret creative briefs, performance insights and complex data, leading to compelling content and copy; ensuring our messaging remains fresh and relevant.

The copywriter will have a deep understanding of the Kellogg student and alumni experiences that supports the creation of engaging social media coverage, live sessions and campaigns that showcase the true spirit of Kellogg.

They will accomplish their work in partnership and close collaboration with the communications, digital, events and marketing teams to leverage collective insights that lead to engaging, resonant content.

Please note : Evening and weekend hours are occasionally necessary when workload or event coverage requires it.

Specific Responsibilities :

• Content Creation and writing : Develop clear, concise, and engaging copy in earned, owned, paid or shared media in a variety of formats, including digital ads, social media posts, and website content.
• Editing and Proofreading : Using excellent attention to detail, review and edit copy produced by team members to ensure quality, clarity, error-free work that adheres to brand guidelines.
• Research and Performance Analysis : Leverage analytical skills to interpret creative briefs, performance insights, and complex data.

Analyze the performance of copy and campaigns, using data to refine and improve future content.

Collaboration and Communication : Work with a range of internal and external partners, including designers, UX, marketing managers, comms specialists and subject matter experts on projects.

Works across the Integrated Marketing and Communications team, including marketing, digital and events teams to leverage collective insights that lead to engaging, resonant content.

Manage multiple projects simultaneously, ensuring timely delivery of content while maintaining high standards of quality.

Miscellaneous :

Performs other duties as assigned.

Minimum Qualifications :

Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree;

OR appropriate combination of education and experiences.

5-7 years of experience as a copywriter.

Minimum Competencies : (Skills, knowledge, and abilities.)

• Strong Writing Skills : Possess a solid grasp of grammar and clarity and can adapt writing style to match the brand's various audiences.
• Creativity : Love coming up with unique, compelling messages - and unconventional ideas - that really spark curiosity.
• Attention to Detail : Are meticulous about proofreading and ensuring copy is error-free, coherent and flows well; ability to track project details, processes and workflows.
• Research Skills : Enjoy diving deep into topics to gather accurate information and support writing with relevant data.
• Adaptability : Always keep up with industry trends and can easily adjust writing for different platforms and formats.
• Collaboration Skills : Thrive in team environments and are comfortable working closely with a range of partners, including designers, UX, marketing managers, comms specialists and subject matter experts.
• Time Management Skills : Manage time effectively, allowing for meeting tight deadlines without compromising the quality of work or stakeholder needs.
• Persuasion Skills : Focus on crafting copy that effectively influences readers to take action, whether it's applying, donating or signing up for a newsletter.
• SEO Knowledge : Possess a solid understanding of how to harness SEO keywords and content hierarchy to enhance visibility and engagement.
• Passion for the Job : Maintain a passion for writing and continual improvement, fueling a desire to create impactful content that resonates with readers.

Preferred Qualifications :

BS or MS in Marketing, Communications or related field.

Target hiring range for this position will be between $67,000 - $77,000 per year. Offered salary will be determined by the applicant's education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data.

Benefits :

Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.

At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at https : / / www.

northwestern.edu / hr / benefits / index.html to learn more.

Work-Life and Wellness :

Northwestern offers comprehensive programs and services to help you and your family navigate life's challenges and opportunities, and adopt and maintain healthy lifestyles.

We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior / adult care.

Visit us at https : / / www.northwestern.edu / hr / benefits / work-life / index.html to learn more.

Professional Growth & Development :

Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you're interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources.

Visit us at https : / / www.northwestern.edu / hr / learning / index.html to learn more.

Northwestern strongly recommends COVID-19 vaccinations and boosters for people who can obtain them as a critical tool for minimizing severe illness.

More information can be found on the COVID-19 and Campus Updates webpage.

The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations.

We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.

Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities.

Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.

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