Essential Functions
Develop and implement corporate social media strategy based on brand guidelines
- Collaborate with marketing and design teams, as well as executives, to develop effective social media marketing campaigns across multiple platforms
- Work closely with the CEO to ideate, create and curate content
- Analyze and monitor the company's digital marketing plan and social media strategy and identify strategic weaknesses and contribute to discussions for improvements
- Cultivate engagement with our followers and social media users and encourage greater social media participation in an effort to grow our online brand through a multi-platform campaign
- Constantly research social media trends and inform management of changes that are relevant to the company's marketing activities and brand direction
- Set, monitor, and report on KPIs associated with social media campaigns, such as targets for certain number of shares or links and measuring a campaign's performance against the KPIs
- Quickly pivot, redesign and adjust to data driven results
- Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
- Communicate and complete day-to-day program execution including, but not limited to, tracking of status, key deliverables, and major dependencies in accordance with content calendar
- Identify opportunities to influence public perception through our audience engagement and publicly speaking about the brands social media strategy
- Identify client / coach needs and gaps in our content and recommend new topics
- Ensure all-around consistency of brand (style, fonts, images and tone)
- Attend team meetings as required
- Be able to work flexible hours as needed, both in the office and on-site
- Other duties as assigned
QUALIFICATIONS :
- BS in Marketing or similar field (waived depending on years experience)
- Demonstrated work experience in various social media platforms
- Demonstrated ability with content management Systems
- Solid knowledge and application of online content strategy
- Proven ability to publish blogs and social copy via a portfolio
- Demonstrated collaborative, organizational, and operational skills with a proven ability to handle multiple tasks and projects
- Goal and deadline oriented
- Excellent verbal and written communication skills
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