Director, CRM Marketing

If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process.

To learn how to apply for a faculty or staff position using the Career worklet, please review this tip sheet .

We are looking for a dynamic CRM Marketing Director to join our Marketing team. You will have the opportunity to re-invent our CRM operations within the communications and marketing function and play a leading role within Miami Herbert’s wider digital and data transformation.

You will own the CRM strategy and roadmap, with responsibilities spanning across data management, segmentation, campaign execution, and performance tracking.

One of the goals of this position is to create the right data infrastructure using existing tools to enable the School to better engage with prospective and current students, alumni, and other stakeholders.

This role will suit you if you are highly collaborative with a positive attitude, as you will lead on projects across Miami Herbert teams.

Lead CRM Operations : Oversee all aspects of CRM management, including maintaining data integrity, optimizing CRM processes, and ensuring seamless integration with other university systems.

Campaign Execution : Design and implement targeted marketing campaigns using Slate and Salesforce to enhance student engagement and recruitment efforts.

Data Segmentation : Develop and manage customer segmentation strategies to personalize communication and improve engagement.

Performance Reporting : Deliver reports and presentations in simple and accessible ways to business stakeholders to help meet business goals.

Use CRM data to generate insights and track key performance indicators (KPIs).

Attribution Analysis : Ensure accurate attribution within the CRM to understand how different channels contribute to conversions and engagements.

Training and Support : Provide training and support to staff on CRM best practices and functionalities. Act as the primary point of contact for CRM-related inquiries and issues.

Stakeholder Collaboration : Build strong relationships with key stakeholders to gain a deep understanding of CRM and reporting requirements needed to meet the School’s goals.

System Integration : Partner with IT and other departments to align on data structure, organization, and performance.

Communication Deployment : Manage the deployment of communications within the CRM, including email campaigns, automated workflows, and other communication strategies.

Query Building & Dashboards : Develop, manage, and optimize queries within the CRM to extract, manipulate, and visualize data for targeted marketing efforts and reporting.

Create and maintain dashboards and visualizations to provide real-time insights and support data-driven decision-making.

CORE QUALIFICATIONS

Education :

Bachelor’s degree in relevant business field, Master’s degree preferred.

Experience :

Minimum 7 plus years experience in a higher education environment. Familiarity with best practices in CRM data management and marketing automation.

A relevant combination of education and experience may be considered

Knowledge, Skills and Attitudes :

• Knowledge of business and management principles.
• Ability to direct, manage, implement, and evaluate department operations.
• Ability to establish department goals, and objectives that support the strategic plan.
• Ability to effectively plan, delegate and / or supervise the work of others.
• Ability to lead, motivate, develop, and train others.

Strategic thinking and problem-solving

Strong analytical and technical abilities

Effective communication and presentation skills

Ability to work collaboratively across departments

Who We Are Looking For :

CRM Expertise : Slate, Salesforce, Salesforce Marketing Cloud. Experience with data management and marketing automation tools.

Analytical Skills : Strong experience in measuring marketing ROI, campaign performance, and understanding attribution within the CRM.

CRM Communication Skills : Proficiency in deploying communications within the CRM, including email campaigns and automated workflows.

Technical Skills : Ability to build and manage queries within the CRM to extract and manipulate data for targeted marketing and reporting.

Collaboration : Highly collaborative with the ability to build strong relationships across teams.

Communication Skills : Excellent verbal and written communication skills with the ability to present complex information clearly.

Detail-Oriented : High level of attention to detail and accuracy.

Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.

The University of Miami is an Equal Opportunity Employer - Females / Minorities / Protected Veterans / Individuals with Disabilities are encouraged to apply.

Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Job Status : Full time

Full time

Current Employees :

If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process.

To learn how to apply for a faculty or staff position using the Career worklet, please review this tip sheet .

We are looking for a dynamic CRM Marketing Director to join our Marketing team. You will have the opportunity to re-invent our CRM operations within the communications and marketing function and play a leading role within Miami Herbert’s wider digital and data transformation.

You will own the CRM strategy and roadmap, with responsibilities spanning across data management, segmentation, campaign execution, and performance tracking.

One of the goals of this position is to create the right data infrastructure using existing tools to enable the School to better engage with prospective and current students, alumni, and other stakeholders.

This role will suit you if you are highly collaborative with a positive attitude, as you will lead on projects across Miami Herbert teams.

Lead CRM Operations : Oversee all aspects of CRM management, including maintaining data integrity, optimizing CRM processes, and ensuring seamless integration with other university systems.

Campaign Execution : Design and implement targeted marketing campaigns using Slate and Salesforce to enhance student engagement and recruitment efforts.

Data Segmentation : Develop and manage customer segmentation strategies to personalize communication and improve engagement.

Performance Reporting : Deliver reports and presentations in simple and accessible ways to business stakeholders to help meet business goals.

Use CRM data to generate insights and track key performance indicators (KPIs).

Attribution Analysis : Ensure accurate attribution within the CRM to understand how different channels contribute to conversions and engagements.

Training and Support : Provide training and support to staff on CRM best practices and functionalities. Act as the primary point of contact for CRM-related inquiries and issues.

Stakeholder Collaboration : Build strong relationships with key stakeholders to gain a deep understanding of CRM and reporting requirements needed to meet the School’s goals.

System Integration : Partner with IT and other departments to align on data structure, organization, and performance.

Communication Deployment : Manage the deployment of communications within the CRM, including email campaigns, automated workflows, and other communication strategies.

Query Building & Dashboards : Develop, manage, and optimize queries within the CRM to extract, manipulate, and visualize data for targeted marketing efforts and reporting.

Create and maintain dashboards and visualizations to provide real-time insights and support data-driven decision-making.

CORE QUALIFICATIONS

Education :

Bachelor’s degree in relevant business field, Master’s degree preferred.

Experience :

Minimum 7 plus years experience in a higher education environment. Familiarity with best practices in CRM data management and marketing automation.

A relevant combination of education and experience may be considered

Knowledge, Skills and Attitudes :

• Knowledge of business and management principles.
• Ability to direct, manage, implement, and evaluate department operations.
• Ability to establish department goals, and objectives that support the strategic plan.
• Ability to effectively plan, delegate and / or supervise the work of others.
• Ability to lead, motivate, develop, and train others.

Key Competencies :

Strategic thinking and problem-solving

Excellent project management skills

Strong analytical and technical abilities

Effective communication and presentation skills

Ability to work collaboratively across departments

Who We Are Looking For :

CRM Expertise : Slate, Salesforce, Salesforce Marketing Cloud. Experience with data management and marketing automation tools.

Analytical Skills : Strong experience in measuring marketing ROI, campaign performance, and understanding attribution within the CRM.

CRM Communication Skills : Proficiency in deploying communications within the CRM, including email campaigns and automated workflows.

Technical Skills : Ability to build and manage queries within the CRM to extract and manipulate data for targeted marketing and reporting.

Collaboration : Highly collaborative with the ability to build strong relationships across teams.

Communication Skills : Excellent verbal and written communication skills with the ability to present complex information clearly.

Detail-Oriented : High level of attention to detail and accuracy.

The University of Miami is an Equal Opportunity Employer - Females / Minorities / Protected Veterans / Individuals with Disabilities are encouraged to apply.

Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Job Status : Full time

Full time

Employee Type : Staff

Staff

Pay Grade : A11 About Us

A11 About Us

The mission of the University of Miami is to transform lives through education, research, innovation, and service. A vibrant and diverse academic and healthcare community, the University of Miami and the University of Miami Health System ("UHealth") have rapidly progressed to become one of the nation’s top research universities and academic medical centers in the nation.

The University comprises 12 schools and colleges serving undergraduate and graduate students in more than 350 majors and programs.

Visit welcome.miami.edu / about-um to learn more about our points of pride.

The University ranks No. 55 on U.S. News & World Report’s 2022 Best Colleges list and ranked No. 49 in the 2022 Wall Street Journal / Times Higher Education College Rankings.

Bascom Palmer Eye Institute is ranked the #1 eye hospital in the USA and offers some of the nation's premiere eye doctors to treat every eye condition for adults.

Sylvester Comprehensive Cancer, part of the Miller School of Medicine, received the prestigious National Cancer Institute designation in 2019.

The University of Miami and UHealth have also ranked among the Forbes Best Employers and Best Employers for Women on several occasions, most recently in 2022.

Transforming lives

With more than 17,000 faculty and staff, the University strives for excellence, and is driven by a powerful mission to transform and impact the lives of its students, patients, members of the community, and people across the globe.

The University is committed to fostering a culture of belonging, where everyone feels valued and has the opportunity to add value.

Through values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity, and Teamwork (DIRECCT) the U community works together to create an environment driven by purpose, excellence, community, and service.

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