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The Vice President of Marketing is responsible for leading upstream and downstream marketing efforts to drive growth for Nalu.
This would include identifying and delivering on key strategic marketing objectives, positioning products and brands, establishing appropriate pricing, building the executional playbooks to drive growth in the field, developing competitive plans to further penetrate new and existing markets, launching new product, and leading physician customer training and events.
Responsibilities :
- Develop and execute comprehensive marketing strategies aligned with the company's overall business objectives and growth targets
- Oversee all marketing activities, including marketing communication / messaging, product marketing, market research, digital marketing, public relations and customer marketing
- Build and lead a high-performing marketing team, providing strategic direction and mentorship recruiting, developing and retaining a high-performance commercial organization
- Collaborate with all functional departments to ensure effective product launches and market penetration
- Conduct market research and commercial data analysis to identify market trends, opportunities and competitive landscape
- Develop and implement effective branding and positioning strategies to enhance the company's reputation and visibility in the neuromodulation community
- Provide guidance on clinical claims and publication strategies
- Manage and optimize marketing budgets to ensure efficient allocation of resources
- Measure and analyze marketing performance metrics to assess ROI and identify areas for improvement
- Represent the company at industry conferences, tradeshows, and other events
- Develop meaningful relationships with key customers and KOLs
Qualifications :
- Bachelor's degree in marketing, business administration, or a related field
- Master's degree in business administration (MBA) preferred
- Minimum of 15 years of experience in senior marketing leadership roles within the medical device or healthcare industry.
Neuromodulation, pain and orthopedics / spine preferred
- Minimum of 10 years of people management experience
- Proven track record of developing and executing successful marketing strategies
- Experience with interacting and building strong relationships with physician customers and KOLs
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Ability to lead and motivate teams
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